Senior Manager, Direct Mail Campaign and Analytics Lead Marketing

Real Impact, Real People: Our mission at Point is to make home ownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

Funding: With over $175M raised from top investors like Andreessen Horowitz, West Cap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

This role owns and scales Point's highest-performing acquisition engine: our direct-to-consumer direct mail (DM) prescreen program. As the largest and most strategically important growth channel for Point—and a true competitive advantage—you will directly manage a major portion of the company's marketing spend and have a material impact on overall business performance.

We are looking for a leader, who can leverage their extensive experience in managing direct to consumer direct mail campaigns and drive innovation across audience targeting, creative testing, vendor management and speed and accuracy of execution.

You will also orchestrate a complex operation: managing multiple print, data, and list vendors end-to-end, holding them to a high bar on quality and timeliness, and coordinating creative production—all with exceptional attention to detail. Experience in consumer lending or financial services is strongly preferred.

You will live in the data: partnering with the data science team building and validating targeting and response models, designing rigorous experiments, and turning detailed campaign analysis into spend and optimization decisions. Precision and intellectual rigor are the core of the job—every mail decision is a quantitative one.

Direct Mail Strategy & Execution: Own and scale Point's highest-volume marketing channel—the direct-to-consumer direct mail prescreen program. Explore and test opportunities such as Triggers, 3rd-party list buys, ITAs, and new data sources to scale volume efficiently.

Detailed Performance Analytics: Independently conduct deep, hands-on analysis of campaign performance to uncover insights, measure ROI, and recommend optimizations. Write your own SQL, do deep analysis to understand how different segments respond and convert, and pressure-test results. Analyze and optimize to improve KPIs such as customer acquisition cost (CAC), response and conversion rates, cost per funded customer. Own campaign forecasting and in-month pacing.

Partnership with Data Science: Work hand-in-glove with the Data Science team to develop, validate, and continuously refine prescreen criteria, audience scoring/response models, and value estimation. Translate business questions into modeling requirements, stress-test model outputs, and turn them into targeting decisions—acting as the connective tissue between analytics and channel execution.

Vendor & Partner Management: Manage relationships with multiple print, data/list, and agency vendors end-to-end. Set clear SLAs and quality standards, coordinate timelines across partners, resolve issues quickly, and hold vendors accountable for accurate, timely, performance-oriented work.

Experimentation: Design and run well-controlled experiments on creative, targeting strategies, offer construction, and the mail decision itself—defining success metrics, sizing tests appropriately, and reading results rigorously to meet growth goals while managing risk.

Creative Development & Testing: Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new direct mail creative. Partner with Creative/Content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.

Project & Budget Management: Oversee complex, multi-workstream campaign operations with…