Senior Member Marketing Manager

Marketing & Communications Remote,United States

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

The Senior Member Marketing Manager is responsible for leading member marketing strategy, innovation, and execution across client programs. This role serves as a strategic advisor to clients and internal teams, helping translate market trends, client needs, member behavior, and business priorities into effective engagement strategies that drive measurable outcomes. This individual is both externally and internally focused. Externally, they serve as a consultative partner to clients, bringing forward best practices, market perspective, and recommended approaches to improve member awareness, engagement, and action.

Internally, they act as a connector across Client Success, Implementation, Product, Legal, Marketing, and delivery teams to ensure strategies are practical, scalable, compliant, and executed with excellence. The ideal candidate is a strategic marketer and strong operator who can move fluidly between client conversations, market analysis, campaign planning, and internal execution. They are curious about what is changing in the market, confident in making recommendations, and disciplined in seeing work through to completion.

They understand that effective member marketing requires more than producing communications. It requires understanding the audience, anticipating client needs, aligning internal teams, measuring what works, and continuously improving the approach. This person brings forward ideas, creates structure, builds trust, and helps the organization stay ahead of what clients and members will need next.

S trategy, Insights, & Innovation
- Lead the development and evolution of member marketing strategies that align with client goals, market expectations, and member needs.

• Monitor market trends, client feedback, member engagement patterns, competitive activity, and emerging communication practices within healthcare, benefits, and B2B2C marketing.
• Translate market and client insights into clear recommendations, campaign strategies, messaging approaches, channel plans, and engagement opportunities.
• Identify opportunities to evolve the organization’s member marketing approach, including new campaign concepts, improved templates, personalization strategies, journey-based communications, and scalable best practices.
• Develop strategic points of view, playbooks, presentations, and guidance materials that help internal teams and clients understand what is changing in the market and how to respond.

• Partner directly with clients to understand their goals, member populations, communication challenges, implementation needs, and success measures.
• Lead or support client conversations related to member marketing strategy, campaign planning, communication best practices, and program optimization.
• Translate client needs into clear marketing strategies, project briefs, campaign recommendations, and execution plans.
• Balance consultative partnership with operational discipline, helping clients understand what is recommended, what is feasible, and how work will be prioritized and delivered.