Manager, Brand Experience (Garnier) US

Job:
Manager, Brand Experience (Garnier)

Division:
Consumer Products Division

Location:

New York, NY

Reports To:

Ryan Brissenden (VP – Brand Image & Experience)

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

The Manager, Brand Experience sits within the Garnier Brand Image and Experience team, playing a key role in bringing our brand vision to life through high-impact events, strategic creator relations, and compelling narrative distribution. This role requires close cross-category collaboration and a strong focus on community building, purpose-driven activations, and seamless execution.

• Lead end-to-end event management, providing comprehensive support for brand moments, consumer activations, and trade events.
• Drive category partnerships to ensure cohesive brand storytelling across all Garnier product lines.
• Execute impactful VIP and purpose-driven activations aligned with Garnier’s sustainability and brand values.

• Own and manage the Lorealistar program, fostering strong relationships with our key community advocates.
• Execute bespoke VIP outreach strategies and manage targeted surprise & delight seeding campaigns.

• Drive strategic narrative distribution across channels to maximize earned and owned media impact.
• Facilitate cross-category alignment to ensure consistent messaging.
• Curate immersive media and influencer experiences that elevate the Garnier brand footprint.

• Support cultural activation initiatives and continuously monitor beauty and lifestyle trends to keep the brand relevant.
• Coordinate talent, spokespeople, and strategic partnerships, ensuring all contractual deliverables are successfully met.

• Salary Range: $114,800-$163,600 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting US Application

Accomm If you need assistance to accommodate a disability, you may request an accommodation at any time.

Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.