Marketing Coordinator

POSITION:

Marketing Coordinator

Sales and Marketing

Director of Sales and Marketing

Full-Time, Salaried, Exempt

Primarily in-office, with occasional work-from-home flexibility based on business needs

$60,000–$70,000, depending on experience

Occasions Catering is an established Denver leader in premium, full-service catering. We create thoughtful culinary experiences for corporate, nonprofit, wedding, social, and large-scale events. Our commitment to exceptional food, genuine hospitality, collaborative planning, and seamless execution has made us a trusted catering and venue partner throughout the Denver community.

Occasions Catering is seeking a highly organized, digitally savvy, and creative Marketing Coordinator. This position supports company growth by connecting marketing activity to qualified inquiries, booked events, and repeat business.

The Marketing Coordinator will support Hub Spot and Elecate, execute email and digital marketing campaigns, maintain the company website, improve AI-driven search visibility, manage social media, and create branded sales and event materials. The ideal candidate combines creativity with strong technical, analytical, and project-management skills.

This is an individual contributor position with no direct reports. Occasional evening and weekend availability is required to attend events, capture content, and support company marketing initiatives.

Manage and regularly update the company website with current menus, service information, venue content, testimonials, case studies, and blog posts.

Optimize website content for traditional search engines and AI-generated search platforms, including Claude, ChatGPT, Google AI results, Gemini, and Perplexity.

Monitor how Occasions appears in AI-generated caterer recommendations and identify opportunities to improve brand visibility, accuracy, and authority.

Research the questions prospective clients ask when selecting a caterer and develop content that clearly communicates Occasions’ capabilities, experience, and differentiators.

Maintain accurate and consistent company information across the website, business listings, review platforms, venue websites, and industry directories.

Monitor website performance, organic traffic, inquiry conversions, competitor activity, and emerging digital marketing trends.

Coordinate with outside website developers, designers, and marketing partners as needed.

Build and maintain Hub Spot forms, lists, properties, campaigns, workflows, lead-nurture programs, and dashboards.

Manage lead-source attribution, lifecycle stages, inquiry routing, and automated follow-up processes.

Develop reporting that connects marketing activity to qualified inquiries, proposals, bookings, repeat business, and revenue.

Track how clients discover Occasions, including traditional search, venue referrals, partner referrals, social media, and AI-generated recommendations.

Monitor AI-search visibility, high-value catering prompts, competitor mentions, and third-party sources that influence AI recommendations.

Collaborate with the sales team to improve lead handoff, database use, follow-up, and reporting accuracy.

Maintain accurate contact, company, lead-source, and lifecycle information within Hub Spot and Elecate.

Help establish consistent processes for carrying lead-source information from the initial inquiry through the proposal and booked-event stages.

Segment contacts by audience, event type, venue, client history, preferences, and engagement to improve campaign effectiveness.

Develop and execute newsletters, promotional campaigns, event invitations, lead-nurture campaigns, and repeat-client communications.

Monitor email deliverability, engagement, conversions, and list health, using campaign results to improve future communications.

Work with the sales team to improve database accuracy, inquiry routing, client follow-up, and reporting.

Develop and execute social media strategies that increase…