Senior Event Marketing Specialist

Job Title : Lead/ Senior/ Event Marketing Specialist

Department: Digital Marketing

Location : Remote / India [Currently work from Home]

Reports To : Digital Marketing Director

Experience : 5+ Years

Shift Time : 12:00 Pm to 9:00 Pm IST

Company Website
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Welcome to ModuleMD

At ModuleMD, we specialize in cloud-based EHR and Practice Management solutions for specialty healthcare providers. As we integrate AI into every aspect of our business, we are shaping the future of revenue cycle management. If you're a frontend specialist whos passionate about clean design and impactful user experiences, wed love to hear from you.

Our Culture & Values

We foster a culture of inclusivity, innovation, and integrity. Our team thrives on collaboration, continuous learning, and a passion for making healthcare smarter through technology.

Role Overview

ModuleMD is looking for an experienced Event Marketing professional to lead and manage our US-focused trade shows, conferences, webinars, and other offline marketing initiatives.

This person will lead trade show participation end-to-end from research and vendor negotiation to on-ground execution and budgeting — while also supporting webinars and broader marketing initiatives. It's a hands-on role for someone who's equally comfortable with spreadsheets, vendor calls, and a design tool.

Role

Purpose:

What You’ll Be Doing

1. Trade Shows & Event Management

• Research, evaluate, and shortlist relevant US healthcare, medical, healthcare IT, and medical device trade shows and conferences.
• Develop and maintain an annual event calendar aligned with ModuleMD's business and marketing objectives.
• Coordinate with the US team to finalize event participation based on target audience, business opportunity, visibility, and expected lead quality.
• Manage the end-to-end execution of trade shows and conferences, including:
• Booth selection and setup
• Booth design and branding
• Event registration
• Logistics and shipping
• Promotional materials
• AV and technology requirements
• Travel and accommodation coordination
• On-site coordination
• Lead collection
• Post-event activities
• Coordinate with US team members attending events and ensure they have all required materials and information.
• Ensure all event activities are completed within agreed timelines.

2. Vendor Management

• Identify, evaluate, onboard, and manage event-related vendors, including:
• Booth builders
• Printing agencies
• AV providers
• Event organizers
• Promotional merchandise vendors
• Logistics and shipping partners
• Travel and accommodation vendors
• Negotiate pricing, contracts, and service terms to ensure the best value for the company.
• Maintain strong vendor relationships while ensuring quality and timely delivery.
• Monitor vendor performance and resolve event-related issues promptly.

3. Budgeting & Cost Management

• Own and manage the budget for trade shows, conferences, webinars, and other offline marketing activities.
• Prepare event-wise budgets and obtain necessary approvals.
• Track actual expenses against approved budgets.
• Identify and communicate budget variances proactively.
• Negotiate with vendors to optimize event costs without compromising quality.
• Prepare post-event expenditure reports and ROI analysis.

4. Event Strategy & Planning

• Develop an event marketing strategy focused on US healthcare providers, medical practices, healthcare organizations, and other relevant target audiences.
• Evaluate events based on:
• Target audience
• Attendance
• Industry relevance
• Sponsorship opportunities
• Lead-generation potential
• Brand visibility
• Historical ROI
• Recommend which events ModuleMD should participate in and the appropriate level of participation.
• Identify opportunities to improve lead quality, brand visibility, and event ROI.

5. Webinars & Virtual Events

• Plan and coordinate webinars with the US Marketing and Business Development teams.
• Manage webinar scheduling, registrations, speaker coordination, technical requirements, reminders, and follow-ups.
• Coordinate webinar platforms such as Zoom and similar tools.
• Support post-webinar activities, including lead sharing, follow-ups, recordings, and reporting.
• Coordinate webinar content and promotional activities.

6. Content & Creative Support

• Coordinate the development of event-related marketing materials, including:
• Booth graphics
• Flyers
• Brochures
• Presentations
• Event invitations
• Email campaigns
• Promotional materials
• Having hands-on working knowledge on Canva will be a Plus.
• Experience with Figma or similar design tools is a Plus
• Basic video editing skills for event recaps, webinar clips, social media content, and promotional videos will be an added advantage.

7. Lead Management & Post-Event Activities

• Ensure leads generated from events are properly captured, categorized, and shared with the relevant US teams.
• Coordinate with Business Development and Sales teams for timely lead follow-up.
• Track event-generated leads through the agreed process.
• Prepare post-event reports covering:
• Number of attendees/leads
• Lead quality
• Opportunities generated
• Event expenditure
• Cost per lead
• ROI
• Key learnings and recommendations
• Provide…