Performance Creative Strategist – Meta & TikTok (Remote | Full-Time or Part-Time
Philadelphia, Philadelphia County, Pennsylvania, 19117, USA
Listed on 2026-08-16
-
Marketing / Advertising / PR
Digital Marketing, Creative Advertising / Marketing, Social Media Marketing, Content Writer / Copywriter
This role is for someone obsessed with testing new hooks, angles, and ad concepts to find winning creatives.
We are looking for a Performance Creative Strategist to help scale our advertising on Meta and Tik Tok
.
Our brand is growing quickly, and we need someone who understands how to generate high-performing ad concepts, write compelling hooks, and build a consistent creative testing pipeline
.
Your ideas will directly influence our ad performance and scaling strategy.
This role is ideal for someone passionate about performance marketing, creative testing, and consumer psychology
.
Remote
COMPENSATION:$4,000 – $8,000 per month + performance bonus (depending on experience).
We are primarily looking for a full-time hire
, but we are open to part-time arrangements for the right candidate
.
Develop and continuously refine our creative strategy for Meta and Tik Tok ads
, including:
- identifying winning angles and messaging
- developing strong hooks
- building creative testing frameworks
- researching competitor ads and market trends
Generate new ad concepts every week
, including:
- hooks
- creative formats
- testing hypotheses
Write high-converting UGC-style ad scripts designed for paid social.
This includes:
- hook writing
- storytelling structure
- messaging optimized for performance ads
Identify and collaborate with content creators to produce engaging ad creatives.
- Creative Production :Prepare weekly creative briefs for editors and creators and oversee the creative process from concept to launch.
- Performance Analysis :Analyze ad performance metrics such as CTR, CPA, ROAS, and engagement
, and use insights to improve future creatives.
Repurpose existing videos and photos into new ad variations and creative concepts
.
- Proven experience working on Meta or Tik Tok ad creatives
- Strong understanding of performance-driven creative
- Ability to generate multiple ad concepts each week
- Experience analyzing ad performance metrics
- Experience writing UGC-style ad scripts
- Strong written and spoken English
We use tools like Notion and Motion to organize creative production.
WHY JOIN US :- Work with a fast-growing e-commerce brand
- Performance bonuses as the brand scales
- Your creative ideas will directly impact advertising performance
- Fully remote role
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