Director, Trade Shows and Events

Director Of Trade Shows And Events

Work Model & Compensation Eligibility:

This role is not eligible for incentive, bonus, or commission-based compensation. This role is not eligible for fully remote work. It requires a hybrid, on-site presence. Relocation:
This position is not eligible for relocation assistance.

About NYC Tourism + Conventions:

New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.  is the official website of New York City, reaching visitors in their trip-planning stages and showcasing everything the City has to offer.

The site is also home to key marketing programs including NYC Restaurant Week®, NYC Broadway WeekSM, and more.

Position Summary:

The Director of Trade Shows and Events leads the strategy, planning, and execution of all organizational events and trade shows. This role oversees budgets, processes, and a team of two event managers and a coordinator, ensuring consistent, high-quality experiences for members, sponsors, and stakeholders. The Director collaborates across departments to drive engagement, revenue, and operational excellence.

Responsibilities:

Department Leadership:

• Manage all events and trade shows, ensuring alignment with organizational goals and member engagement strategies.
• Provide guidance and mentorship to event managers and coordinators, setting standards for operational excellence, communication, and cross-department collaboration.
• Serve as the primary point of contact with Sponsor ships, Sales, Membership, and Marketing to ensure sponsor and member deliverables are fulfilled while maximizing engagement and revenue opportunities.

• Establishing standards and expectations for how the department operates.
• Ensuring the department functions at the highest level.

Global Trade Show and Event Strategy:

• Oversee member registration processes, including use and optimization of RSVP systems and registration platforms (e.g., Splash, Simple View), ensuring accuracy, efficiency, and seamless member experiences.
• Manage and update event and trade show budgets, working closely with team members and finance to track expenses, forecast needs, and ensure budget adherence.
• Take direct leadership of high-profile events, including Board Meetings, Annual Meeting, Gala, Summer Soiree, and ad hoc CEO/CMO event requests, ensuring flawless execution.
• Lead planning and execution of major trade shows and associated client events (e.g., IPW, IMEX America), including strategic coordination with internal teams and external partners.
• Manage standardized processes, timelines, and communications for all events and trade shows, ensuring consistency, efficiency, and scalability.
• Troubleshoot and resolve operational challenges related to venues, registrations, event logistics, or member communications in a proactive manner.
• Monitor and analyze event performance, collecting feedback from members and stakeholders to inform future event strategy and continuous improvement.

Qualifications:

• 8+ years of experience managing large-scale trade shows, conferences, conventions, corporate events, or destination-based events.
• Demonstrated experience leading complex, multi-stakeholder programs.
• Excellent communications and interpersonal skills
• Excellent people and networking skills
• Ability to be flexible and handle change well
• Knowledge of F&B
• Experience in the Hospitality Industry
• Confidence to build and maintain solid relationships
• Ability to perform under minimal supervision and work extended/irregular hours including nights and weekends as necessary to ensure that deadlines are met
• Proficiency in Excel, Microsoft Office, Power Point, knowledge of Eventbrite, Simple View, Basecamp & Slack

New York City Tourism + Conventions offer a competitive benefits package including:

• Hybrid Schedule :
  Minimum of 3 days in-office (Tues/Wed required + 1 flex day);
  Fridays remote.
• Generous Time Off : PTO days
• Holidays :
  Subject to Company…