Social Media Manager

Job

Location:

Twin Cities

Job Family:
Marketing & Communications

Full/Part Time:
Full-Time

Regular/Temporary:
Regular

Job Code: 8342SM

Employee Class:
Civil Service

Working in a collaborative, cross-functional team environment, this social media manager develops engaging, on-brand social media campaigns for the University of Minnesota (UMN) College of Continuing and Professional Studies (CCAPS) and our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners. Reports to the Director of Content Marketing.

Monday-Friday: 8:00am-5:00pm. This is primarily a remote position, however the candidate will need to come into the office at the University of Minnesota periodically for meetings and events, when needed.

Visa Language:
Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

• Based on CCAPS and UMN brand and goals, develop strategies to grow CCAPS followers, impressions, and engagement on social media.
• Recruit, hire, train, and manage CCAPS social media interns/student ambassadors, when applicable.
• Set annual goals per platform. Track social KPIs, provide context (changes over time, comparison to industry standards, etc.) and share with stakeholders. Use data/insight to adjust approach as necessary.
• Nurture social media collaborations within the University and with external partners.
• Monitor emerging social media platforms. Assess their value for engaging CCAPS audiences and recommend new platform adoption as appropriate.

• Partner with marketing managers, content managers, alumni relations managers, program staff and AI tools to ideate and develop a content plan.
• Create engaging/accessible social content. Take/edit photos and video (using tools such as Cap Cut, Descript, or Canva). Write copy.
• Schedule and tag posts in Sprout Social. Ensure posts are optimized for discoverability.
• Engage with accounts we follow and commenters on our posts.
• Recommend and schedule boosted posts as needed. Track expenses in project management system.
• Champion social posting and engagement among college faculty/staff. Prompt and train as needed.
• Network with other UMN and/or higher education social media managers to learn/share best practices and metrics.
• Edit video/audio podcasts and convert into social media assets.
• Create and manage Linked In newsletters.
• Monitor and update "about us" sections of social accounts.
• Manage CCAPS MEM You Tube account (create or update intro videos, implement SEO/AIO/GEO strategies, audit playlists, ensure accessibility, etc.).
• Manage access to CCAPS social accounts and other social administration work.

• Bachelor's Degree in Communication, Journalism, Marketing, Art or related field or non-communication related degree with additional two years of professional communication experience, or a combination of related education and work experience to equal at least six years.
• Experience developing social media strategies and deploying them with positive results.
• At least two years of experience creating engaging social media content.
• A proven track record of writing clear, concise, and creative copy.
• Demonstrated strong grasp of English usage and grammar.
• Experience making digital communications accessible.
• Use of video editing tool such as Cap Cut, Descript or Canva.
• Interpersonal skills including patience, tact, and the ability to work with a variety of people at all levels to lead communications efforts.

• Experience with a social media management tool such as Sprout Social.
• Experience working in education.
• Experience using AI-empowered workflows.
• Excellent organization skills and the ability to handle a high volume of work, multiple projects being worked on simultaneously, and tight deadlines.

The Marketing and Enrollment Management Department at the University of Minnesota's College of Continuing and Professional Studies develops engaging communications campaigns for our community of prospects, learners, alumni,…