Marketing Manager

Marketing Manager

Non-Union Position
Marketing & Channel Development;
Portland,Oregon (US-OR)

Hybrid schedule available for Oregon & Washington residents.
Regular FT, Exempt
Posting # 5639

At NW Natural, we offer more than rewarding career opportunities and a vibrant, inclusive work culture. We invite you to join us in providing safe and reliable utility services and renewable energy to better the lives of the communities we serve. Our vision is to be the leader in service excellence, innovation and environmental stewardship for our customers, while building on our strengths as a trusted energy provider and environmental leader for our industry.

In addition to environmental stewardship, we're also deeply committed to Diversity, Equity and Inclusion at NW Natural. Our DEI Council started 21 years ago, and today we continue to foster a culture where all employees can experience a sense of belonging, shared purpose and possibility.

NOTE:

Employees based at our Headquarters are required to work on-site a minimum of three days per week. Specific inoffice days may vary by team and business needs. This hybrid schedule supports collaboration, connection, and engagement while also offering flexibility for remote work.

This role is responsible for the development and execution of NW Natural marketing strategies and programs with primary emphasis on cross-channel direct response efforts targeting residential and commercial customers.

The Marketing Manager leads the planning, development, and execution of marketing strategies and campaigns, using data-driven analysis and financial evaluation to inform decisions and maximize business outcomes. This position is accountable for establishing campaign objectives, tracking performance, and optimizing strategies to improve customer retention, encourage adoption of new services and equipment offerings, and support targeted customer growth initiatives.

The role also leads development and implementation of direct response marketing capabilities, best practices, and processes. Responsibilities include building and developing marketing team expertise while leveraging AI-enabled tools and workflows to enhance audience targeting, campaign personalization, testing, performance measurement, and next-best-action marketing strategies.

• Leads and develops marketing team members, with responsibility for coaching, training, performance management, and talent acquisition. Fosters a high-performing, collaborative team environment while supporting employee growth, accountability, high-level of customer service, and achievement of business objectives.
• Allocates resources (people and financial) to achieve marketing objectives.
• Primary emphasis on cross-channel direct response marketing programs (email, direct mail, digital, outbound calling, paid media, website journeys, partner channels). The role is accountable for delivery of short and long-term marketing programs:
  • Customer reactivation and customer retention campaigns
  • Single Family Home New Construction marketing
  • New gas service or equipment customer adoption programs
  • Marketing programs to support HVAC and Hearth channel partners
  • Various other marketing programs as needed.
• Leads the development and execution of direct response marketing capabilities, processes, and best practices. Responsibilities include customer data analysis and enhancement, audience segmentation and targeting, campaign automation, test-and-learn optimization, performance analytics, and next-best-action planning. This role partners closely with internal technology and customer experience teams and is responsible for identifying, engaging, and managing third-party agencies and vendors as needed to support marketing objectives.
• Oversees the NW Natural Service Solutions channel partner equipment service referral program.
• Collaborates with Community Relations to enhance the NW Natural interests and activities that support marketing objectives.
• Collaborates with Corporate Communications to develop and execute integrated marketing and communications plans that support promotional campaigns. Ensures consistent messaging, coordinated campaign delivery, and alignment of market positioning across channels and customer audiences as well as alignment with NW Natural messaging objectives.
• Works closely with the NW Natural research manager and the marketing team data analyst as well as third-party data sources to conduct data analysis, leverage customer insights, and complete performance measurement that supports marketing strategies and campaigns. Utilizes data, analytics tools and reporting platforms to evaluate campaign effectiveness and track key performance indicators (KPIs) that inform decisions. Data will be used for lead generation, segmentation strategy, message development, and for reporting campaign results.
  
  Applies data-driven insights to optimize campaign performance and maximize marketing budget effectiveness.
• Responsible for…