Product Manager, Emerging Franchises

Product Manager, Emerging Franchises

Requisition : R027741

Reporting To:
Director, Product Management, Emerging Franchises

Department:
Activision Publishing – Emerging Franchises

Location:

Santa Monica, CA

As Product Manager, Emerging Franchises, you will lead the publishing side product management for an upcoming premium console and PC video game within Activision’s Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to bring the game to players around the world. This high-agency role combines player-first thinking, market insight, analytical rigor, and commercial judgment.

You will work closely with studio, production, marketing, communications, commercial, finance, and international teams from strategy through launch.

The position is a hybrid model with some on-site work at an Activision Blizzard office and some remote work. Monday through Thursday are required days onsite.

• Own Publishing Product Strategy
  • Define and drive the publishing product strategy for a premium console or PC title within Activision’s Emerging Franchises portfolio.
  • Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions.
  • Serve as a strategic thought partner to production and studio development teams to inform what features and content enter the title.
• Lead Go-to-Market Planning
  • Build and drive the global go-to-market plan in partnership with cross-functional publishing teams.
  • Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics.
  • Oversee the marketing budget, KPI tracking, and business reporting.
• Orchestrate Cross-Functional Execution
  • Lead day-to-day publishing execution across internal teams, ensuring work streams are aligned, prioritized, and delivered on schedule.
  • Drive clarity around goals, owners, timelines, risks, trade-offs, and decisions.
  • Champion all planning milestones and decision-making forums from announcement through launch.
• Drive Business Performance
  • Conduct analyses and build business cases to shape product, marketing, and commercial decisions.
  • Define goals and track results, including marketing funnel metrics, sales performance, monetization, engagement, and retention.
  • Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges.

• 5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries. Candidates with advanced degrees or other differentiated experience demonstrating exceptional impact and leadership may be considered outside this range.
• High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence across various levels of seniority.
• Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency.
• Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences.
• Adept at structuring ambiguous problems to drive actionable solutions.
• Comfortable balancing strategic thinking with hands-on execution.
• Creative, out-of-the-box thinking that challenges the video game publishing status quo.
• Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred.

• Medical, dental, vision, health savings account, health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
• 401(k) with Company match, tuition reimbursement, charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leave, parental leave.
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental…