Senior Specialist, Creator Marketing (HCo

Position: Senior Specialist, Creator Marketing (HCo)
## Senior Specialist, Creator Marketing (HCo)
Apply locations:
Columbus, Ohiotime type:
Full time posted on:
Posted Todayjob requisition :
JR103550
*
* Job Description:

** The Senior Specialist, Creator Community & Advocacy will lead the continued growth and evolution of Hollister's Style Hub creator ambassador program, transforming passionate customers into creators, affiliates, and brand advocates who drive authentic influence and cultural relevance for the brand. This individual will be responsible for developing community-driven strategies that recruit, engage, and retain creator ambassadors while creating meaningful opportunities for members to participate in campaigns, product launches, experiences, and key brand moments.

Style Hub serves as a critical vehicle for building brand affinity, customer acquisition, loyalty, and campus relevance through peer-to-peer advocacy and creator-led storytelling.

Working cross-functionally with Brand Marketing, Social Media, Creative, PR, Affiliate, Paid and Loyalty teams, this role will bring the creator community to life through innovative activations, exclusive experiences, and scalable advocacy programs. The ideal candidate is equal parts community builder, marketing strategist, and creator expert, with a passion for identifying emerging talent, fostering engagement, leveraging data-driven insights, and building best-in-class programs that deepen customer connections and drive measurable business impact.

This job is located at our Global Home Office in Columbus, Ohio.
** What Will You Be Doing?
*** Own the Hollister style hub program and lead the day-to-day management and long-term evolution of the Hollister Style Hub creator ambassador program.
* Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.
* Drive membership growth while maintaining a highly engaged and authentic creator community.
* Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.
* Responsible for creator community & relationship management
* Serve as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.
* Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.
* Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.
* Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.
* Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.
* Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.
* Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.
* Source creator-generated content that can be leveraged across Hollister-owned channels.
* Responsible for developing advocacy, referral & affiliate growth strategy
* Drive creator participation in affiliate and referral programs.
* Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.
* Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.
* Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.
* Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.
* Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.
* Create opportunities for creators to connect with each other and deepen relationships with the brand.
* Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.
* Responsible for executing legal contracts with agencies & vendors

Insights & Reporting  
* Establish KPIs to measure program effectiveness, including membership…