Product Go to Market Manager II

• Lead end-to-end launch and sustainment activities for health plan products across multiple brands, markets, and lines of business
• Serve as the key connector between Product Development and Marketing, Sales, and Communications
• Drive membership acquisition and retention through sales strategies, distribution channel management, and product messaging
• Partner with Product Managers to communicate product features, benefits, and unique selling propositions
• Coordinate marketing collateral, sales support materials, trainings, and broker/employer presentations
• Maintain and track product resource materials for Sales, Marketing, Customer Service, and public-facing websites
• Support product marketing and communications throughout the full product lifecycle
• Develop and oversee cost-effective launch plans for critical lines of business
• Lead product launch sales distribution strategies
• Collaborate with Sales on tools and resources supporting membership growth and retention
• Develop and deliver marketing training and education for Sales and Internal Business teams
• Provide advanced marketing consultation on high-profile projects
• Ensure consistent brand messaging across projects and alignment with marketing and sales strategies

• BA/BS in Marketing, Communications, Business Administration, or relevant field, and 8+ years of experience in marketing, marketing communications, sales, field support, or product management, including 3–4 years in healthcare or insurance; or equivalent combination of education and experience
• Business aptitude with knowledge of healthcare, health insurance, and/or employee benefits
• Expertise in product marketing/go-to-market principles and successful campaigns
• Strong written and verbal communication skills, including executive-level documents and presentations
• Effective project management skills managing multiple complex projects and deadlines
• Ability to work within cross-functional teams or independently and navigate complex organizational issues
• Advanced knowledge of health insurance products, delivery channels, marketing/sales processes, and rating methodologies
• Strong analytical skills to quantify market opportunities and measure go-to-market ROI
• Proficiency in traditional and non-traditional marketing communication strategies, tactics, and ROI measurement
• Demonstrated innovation tied to execution and understanding of operational, political, and public impacts of multi-market launches
• Experience leading and mentoring cross-functional teams
• Familiarity with AI tools to enhance productivity and decision-making highly desired
• Must reside within commutable distance of a listed office or be willing to relocate
• Background check required
• Wired internet connection and minimum 5
  
  Mb upload/10
  
  Mb download apply to work-from-home arrangements
• Personal mobile device required for MFA setup

Demonstrates expertise in product marketing and go-to-market strategies within the healthcare sector, with a strong focus on membership acquisition and retention. Proven ability to lead cross-functional teams and manage complex projects while ensuring effective communication and brand alignment.

• Product Marketing Expertise
• Healthcare Knowledge
• Project Management Skills
• Strong Communication Skills
• Analytical Skills

• Go-To-Market Principles
• Marketing Communication Strategies
• Sales Strategies
• Market Opportunity Analysis
• ROI Measurement
• Product Launch Management
• Cost-Effective Launch Planning
• Training Development
• Cross-Functional Team Leadership
• Health Insurance Product Knowledge

• Effective Collaboration
• Innovation
• Mentoring
• Problem-Solving
• Adaptability

• Healthcare
• Health Insurance
• Employee Benefits
• Marketing Communications
• Sales Distribution Channels

• AI Tools
• Marketing Collateral
• Sales Support Materials
• Broker/Employer Presentations
• Public-Facing Websites