Marketing Manager, Medicare Consumer Education Strategy - Remote

Marketing Manager, Medicare Consumer Education Strategy

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

As part of United Healthcare Government Programs, United Healthcare serves nearly one in five Medicare beneficiaries. As the largest business dedicated to the health and well-being needs of seniors and retirees, UHC has grown to become the preferred choice for people seeking Medicare products. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.

The Marketing Manager, Medicare Consumer Education Strategy for Government Programs, Medicare & Retirement (M&R) Medicare Strategy, will help shape how Medicare consumers understand, find and engage with educational content across owned, social and video channels. This role will translate business priorities, audience insights and performance learnings into content strategies that support Medicare education, thought leadership, consumer engagement and measurable business outcomes.

You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Develop Medicare Marketing Strategy team briefs that define business priorities, audience needs, channel goals, thought leadership focus areas and performance learnings. Translate those inputs into clear direction for paid and organic social strategies, owned-channel content planning, video strategy and partner execution
• Serve as the Medicare Marketing Strategy team liaison for community management, identifying themes, risks and consumer insights from social engagement. Share implications with internal teams and partners, maintain response guidance and support timely follow-through on escalations or required actions.
• Coordinate content review and approvals. Once content and assets are developed, coordinate review with legal, compliance, regulatory, product and other required stakeholders. Track feedback, support revisions and complete required CMS or state filing processes to enable timely, compliant publishing.
• Implement content strategies across channels:
  Work with internal and external partners to bring approved content and assets to life across owned, social, video and multi-channel touchpoints. Ensure execution reflects Medicare Marketing Strategy team priorities, approved messaging, audience needs, channel goals and platform best practices
• Insights, performance and reporting:
  Coordinate insights, performance tracking and reporting across Insights, Media, agency, search, digital and channel teams. Define success measures, including search and AI-discoverability indicators, and translate learnings into recommendations that improve content planning, testing, optimization and performance
• Platform innovation and growth:
  Monitor emerging platforms, content formats, consumer behavior shifts and discoverability trends to identify opportunities that strengthen Medicare education and thought leadership. Partner with Creative & Content Strategy, Search, Media, Digital and agency teams to recommend tests, pilots and optimization opportunities that expand reach and better meet audience needs

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 5+ years of marketing strategy, social strategy, thought leadership, content marketing or digital marketing experience, including strategic brief development, partner coordination, implementation planning, performance optimization and cross-functional execution
• 3+ years of experience supporting digital, social, owned-channel or video marketing strategies, including channel coordination, platform best practices and performance-informed optimization
• 3+ years of social marketing experience, including video, You Tube, short-form video, platform-specific packaging, publishing coordination or regulated review processes
• Proven experience managing agencies, external partners or cross-functional teams to deliver marketing programs
• Experience coordinating insights, performance tracking and reporting across partners, with the ability to synthesize search, social, video and audience learnings into recommendations that inform thought leadership, social strategy and content optimization
• Demonstrated experience…