Assistant Athletic Director for Creative Strategy & Social Media
Richardson, Dallas County, Texas, 75080, USA
Listed on 2026-08-20
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Marketing / Advertising / PR
Digital Marketing, PR / Communications, Social Media Marketing, Creative Advertising / Marketing
Assistant Athletic Director for Creative Strategy & Social Media
Assistant Athletic Director for Creative Strategy and Social Media serves as the Athletics Department coordinator of game-day promotions, social media and marketing. Reporting to the Associate Athletic Director for External Affairs, the position works closely with Assistant Athletic Director for Media Relations and other external operations units to build awareness for UT Dallas Athletics and support our student athletes and coaches.
Responsible for all facets of the department's digital and social media efforts as it relates to graphic design, photography and videography to tell the story of UT Dallas Athletics while meeting brand standards.
Minimum Education and Experience
- Bachelor's degree; experience in athletic administrative functions. Knowledge, skills and abilities to include NCAA/conference rules and legislation, event management, athletic budget development-management experience, knowledge of athletic sport functions, employee training and supervisory experience.
Preferred
Education and Experience
- Preferred Qualifications Bachelor's degree, preferably in Communications, Journalism, Film Production, Sports Management, or Sports Marketing. Three to five (3-5) years of experience in creative services, preferably creating content for a sports team or organization. Strong organizational skills in a high-volume environment. Knowledge of and commitment to NCAA Division II rules.
Essential Duties and Responsibilities:
Responsible for developing and implementing a comprehensive digital and social media strategy with a key focus on elevating fan engagement, growing social media communities and enhancing the UTD Athletics brand. Manage the graphic design needs for UTD Athletics and individual sports teams for website, social media, in-venue and other digital platforms. Provide leadership and direction for student creative staff, ensuring quality control, including proofing, reviewing and evaluating creative output.
Establish cohesive annual goals for the creative team. Oversight of student employees; train students with camera operations, production of webcasts on Flo College broadcasts. Train student employees brand standards and content creation operations of UTD Athletics. Occasional travel with UTD Athletics programs to provide further coverage. Must maintain best practices to ensure content strategy is in-line with audience trends. Employee agrees to abide by the Code of Ethics as set forth by the University of Texas at Dallas and the University of Texas System;
Knowledge of all Microsoft Office software and able to learn and use institutional software systems;
Complies with all State and University policies; other duties as assigned by Director of Athletics and Associate Athletic Director for External Affairs.
Physical Demands and Working Conditions
- Expected to work extended hours, early mornings, late nights, weekends, and holidays during athletic seasons. Must be able to lift to 50lbs., travel on a bus or in vans for an extended period of time and must be able to stand outside for a long period of time. Must be able to work on a team and adjust to schedules that may change.
Must be able to obtain a valid Texas driver license within six months of hire and have an acceptable driving record. Eligible for remote work after surpassing six-month probationary period. Outdoor sports may require employee to work in heat or cold conditions.
What We Can Offer UT Dallas is an Equal Opportunity Employer with an employee-friendly and supportive work environment. Our comprehensive compensation and benefits package that is effective as of your hire date includes:
Competitive Salary Tuition Benefits BCBS PPO Medical Insurance Options – including 100% paid employee medical coverage for full-time employees AD&D Insurance Dental & Vision Plan Options Long and short-term disability TSP Retirement Plan Fertility Benefits Paid time off All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, Linked In Learning, and UT Dallas Bright Leaders Program.
Special…
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