Marketing and Leasing Manager - Multi-Family Property Management

Job Description

Marketing and Leasing Manager - Property Management

The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes.

This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance.

NOTE:

This isnota remote position. This role will require residency in the Washington, DC metro area in order to work at the company's Gaithersburg, MD headquarters location.

• Portfolio Marketing Strategy & Execution
  • Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.
  • Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.
  • Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, leasing activity and results, and overall asset performance.
• Standardization & Operational Support
  • Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.
  • Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.
• Content Development & Brand Management
  • Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.
  • Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.
  • Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.
• Cross-Functional Collaboration
  • Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture, operational consistency, and enhance leasing and customer service skills.
  • Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.
• Marketing Technology & Innovation
  • Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.
  • Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.
  • Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.
• Reporting & Performance Management
  • Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.
  • Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.
  • Continuously evaluate and refine marketing strategies to drive measurable results.

• Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property