Marketing Manager

Who We Are: Founded in 1975,
CONAM Management operates in 10 states, across 26 key metropolitan markets, supporting over 60,000 apartment units of both affordable and conventional housing. Our growing team of over 1,700 associates is dedicated to maintaining and enhancing the quality of life for our residents. At CONAM
, we foster a collaborative, team-oriented culture where our associates thrive and are valued for their expertise and commitment.

What We Are Looking For:

We are looking for a Marketing Manager to join our team. This position works a hybrid schedule out of our Phoenix, AZ regional office and a home office. | Full-Time | Full Benefits.

Travel required (30%)

This is a Full-Time Salary Position / Annual Pay Range: $70,000

Marketing Managers are advertising specialists who support results-driven marketing efforts and drive brand growth. The ideal candidate will be a creative and strategic thinker with a proven track record of developing and executing successful marketing campaigns across various channels. The Marketing Manager will be responsible for managing all aspects of the marketing mix, from digital and content marketing to public relations and events.

Key Responsibilities:

Responsibilities include, but are not limited to, the following:

Marketing

• Create and manage “in-house” social media services, advertising campaigns, post boosting, channeling, streaming, and other digital content.
• Analyze advertising, social and reputation campaigns and translate anecdotal or qualitative data into recommendations and/or a marketing plan if required.
• Responsible for creating professional responses to reviews for CONAM, and all properties managed by CONAM.
• Monitor effective benchmarks (best practices) for measuring the impact of advertising social media, and reputation management campaigns.
• Develop and support CONAM property websites with creating the original template, updates, audits, and all CMS functions, plus manages all property websites with promotional, accurate, relevant and neighborhood content.
• Implement and maintain Citation Site Dashboards with promotional, accurate, relevant and neighborhood content.
• Evaluate properties with occupancy concerns, offering strategic marketing plans and recommendations.
• Coordinate ongoing training on how to perform marketing evaluations, implement marketing strategies, create marketing budgets, implement leasing goals, and strategic methods to improve occupancy.
• Participate in creating, implementing, and measuring marketing strategies, analytical reports, and metrics.
• Support the functions to implement self-guided tours at the property level.
• Support the Vice President of Marketing with CONAM branding efforts and all corporate marketing initiatives. This may include marketing efforts in local markets.
• Required to participate in CONAM trade shows/branding events.
• Required to support all CONAM marketing initiatives at the corporate, regional and property level.
• Required to complete essential graphic design functions and support website CMS platforms.
• Responsible for implementing advertising, auditing advertising, and evaluate its performance, making recommendations for improvement when needed.
• Required to evaluate national markets, prepare market surveys as needed, evaluate properties that are not performing, offering recommendations in the form of a marketing analysis, leasing goals, and/or offer marketing training to the regional teams.

Communication

• Communicates directly with the Regional Vice Presidents, Regional Portfolio Managers, Area Managers, and Community Managers.
• Respond within 48 hours of requests and provide status updates throughout the project timeline.

Who You Are: (Requirements of the Position)

• Must have 2 years of industry experience, or a degree in English, marketing, statics, or business management.
• Must be proficient in Adobe InDesign, Adobe Rush, Adobe Premier, Photoshop & Illustrator.
• Must be an excellent writer, who can produce a document with no spelling or grammar issues.
• Must be proficient in Excel.
• Proficient in the ability to convert native files to PNG, Jpeg, Fillable PDF, PDF, etc.
• Possesses the ability to create basic graphic designs to social…