Remote Regional Marketing Manager (Atlanta)

Company Overview Capital Square Living (CS Living) is a fully integrated property management company based in Richmond, Virginia. CS Living was built on the strong foundation of the Capital Square brand and has a vision to develop and manage the future, one relationship at a time. Our property management company provides a highly competitive compensation package and employee-centric benefits.

Capital Square is one of the top three securitized 1031 exchange sponsors in the U.S. In 2020, Capital Square was not only ranked as one of the fastest growing companies in the Richmond, Virginia area but also made the list for “Best Places to Work” by Virginia Business Magazine as well as their “Fantastic 50” reports in 2019 and 2020.Summary The Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties.

This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.

Primary Responsibilities Develop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolio

Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives

Analyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvement

Collaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategies

Monitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results. Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investments

Manage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention rates

Manage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platform

Coordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiatives

Conduct market research to better understand resident needs, preferences, market conditions, and competitive positioning

Organize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presence

Ensure brand consistency and quality standards are maintained across all marketing channels, advertising efforts, social media platforms, and collateral materials

Local travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions

Knowledge and Skills Requirements Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred

Minimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a must Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness

Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing

Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, Linked In, and Tik Tok Excellent  written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teams

Strong analytical mindset with the ability to interpret marketing data,…