Lead, Brand Strategy & Advertising

** Become a part of our caring community*
* Humana's Center Well Marketing Organization is seeking a Lead, Brand Strategy & Advertising with agency experience to join the team working remote anywhere in the US. As the Lead, you will serve as the strategic center of excellence for Center Well, helping define and advance the brand's positioning, messaging, and advertising strategy. This role translates customer insights, cultural trends, market dynamics, and business priorities into breakthrough brand strategies and integrated marketing initiatives that strengthen differentiation, deepen customer connection, and drive business performance.

Working across a broad set of stakeholders and agency partners, you will help shape how Center Well is expressed across the customer experience, ensuring the brand remains relevant, distinctive, and positioned for growth. The role requires deep expertise, independent judgment, and cross-functional influence to solve complex business challenges and deliver meaningful impact.

Additionally, in this role you will partner closely with business leaders, Consumer Insights & Analytics, Creative & Content, Enterprise Media, Marketing Operations, and agency partners to develop and activate customer-centered brand and advertising strategies.

** Key Role Functions*
* ** Brand Strategy Leadership*
* + Lead the development and evolution of Center Well's brand positioning, architecture, and strategic narrative

+ Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies

+ Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance

+ Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth

+ Serve as the strategic steward and voice of the Center Well brand across the enterprise

** Advertising & Creative Strategy*
* + Lead integrated advertising strategy and campaign planning across key audiences and business priorities

+ Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the Center Well brand to life

+ Guide the development of creative platforms, communications strategies, and brand narratives

+ Ensure advertising investments align with brand strategy, customer needs, and business objectives

+ Support major launches, initiatives, and go-to-market efforts through integrated strategic planning

** Brand Measurement & Insights*
* + Establish and evolve Center Well's brand health measurement framework

+ Partner with analytics teams to assess brand and campaign performance

+ Translate research, data, and insights into actionable recommendations and future opportunities

+ Develop executive-level reporting and performance updates for senior leaders

+ Monitor emerging trends, competitive activity, and shifts in consumer behavior to inform strategy

** Enterprise Brand Planning & Influence*
* + Lead annual brand planning and strategic roadmap development

+ Build strong partnerships with business leaders, marketing stakeholders, and agency partners

+ Ensure alignment between brand priorities and enterprise growth objectives

+ Serve as a trusted advisor on brand strategy, differentiation, market positioning, and customer engagement

+ Champion best practices in brand strategy, integrated marketing, and customer-centered thinking

** Use your skills to make an impact*
* ** Required Qualifications*
* + 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing

+

Experience with in a leading advertising agency, brand consultancy, or strategy-focused environment

+ Experience managing agency relationships and leading cross-functional initiatives

+ Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans

+ Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies

+ Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges

+ Experience partnering with creative teams and agency partners to bring strategic ideas to life

+ Strong executive presence with the ability to influence stakeholders and senior leaders

+ Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes

** Preferred Qualifications*
* + Experience working across multiple categories, industries, or consumer-facing brands

+ Experience leading brand transformation, repositioning, or high-growth brand initiatives

+ Experience in healthcare, retail healthcare, insurance, or another regulated industry

+ Experience presenting strategic recommendations and business cases to executive leadership teams

** Additional Information*
* ** This role will primarily operate on Eastern Standard Time business hours.*
* Work at Home Requirements:
To ensure Home…