Director of Trade Marketing & Events, Pro Americas (Hybrid Role - New York

Director of Trade Marketing & Events, Pro Americas (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

The Director of Trade Marketing & Events, Pro Americas is a strategic leader responsible for creating and driving the experiential and trade marketing vision for the professional channel. This role owns the end-to-end, 360 full-funnel trade marketing strategy—from high-funnel awareness events to low-funnel conversion and advocacy—specifically optimized for the pro-funnel (distributors, salons, and stylists).

Additionally, this leader will oversee the strategy for North American professional trade shows and experiential events, directly managing and mentoring the team to deliver world-class brand experiences. As a key organizational leader, you will provide critical thought leadership and strategic cross-functional collaboration with counterparts across Global Brand Marketing, Communications, and Global Education to ensure unified brand expressions and robust go-to-market (GTM) execution.

• 360 Full-Funnel Strategy:
  Architect and steer the comprehensive 360 trade marketing strategy across the North American professional channel, maximizing touchpoints across the entire stylist and distributor lifecycle
• Go-To-Market Architecture:
  Lead the development and execution of holistic, high-impact GTM commercial plans for new product innovations, promotions, seasonal events, visual merchandising, and digital commerce activations in the pro channel
• Global to Regional Translation:
  Serve as the strategic bridge transforming global brand visions and campaigns into commercialized, channel-specific realities that resonate with salon pros and distribution networks
• Commercial Joint Business Planning (JBP):
  Drive high-level strategic alignment with key pro partners, leading the marketing strategy for monthly business updates, line reviews, and joint-business planning sessions
• Budget & ROI Ownership:
  Oversee the professional trade marketing and events budget, establishing robust KPIs, evaluating campaign and event profitability, and continuously optimizing financial allocations to ensure peak business performance

• Trade Show & Event Strategy:
  Collaborate with VP of Pro Sales, Americas, and the VP of Global Education to set the overarching strategic vision, calendar, and execution blueprint for all North American B2B trade shows, industry events, and stylist activations
• Experiential Brand Presence:
  Elevate the brand's physical presence at major industry touchpoints, ensuring that visual merchandising, live staging, and on-site storytelling reflect OLAPLEX's premium positioning
• Cross-Functional Event Execution:
  Partner closely with Sales, Field, and Education, Ops, and Creative teams to ensure regional events align with overall commercial objectives and local market needs

• Team Leadership:
  Lead, mentor, and inspire the Trade Marketing Team and the Events + Trade team, fostering a high-performance culture capable of executing flawless experiential activations on time and within budget
• Global Brand Marketing
  
  Collaboration:
  
  Partner closely with the Global Brand Marketing leadership team to influence upstream GTM strategies, ensuring the North American professional perspective and full-funnel requirements are integrated into the global pipeline
• Global Education Alignment:
  Co-author out-of-the-box customer training materials and community-building initiatives alongside Global Education to deepen brand affinity, drive product understanding, and maximize B2B digital tool adoption
• NA Retail Trade…