Social Content Strategist

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We're looking for a highly creative and strategic Social Content Strategist to lead and elevate IPSY's presence across key organic social channels including Instagram, Tik Tok, Facebook, You Tube Shorts, and emerging platforms. This role blends beauty content creation, channel strategy and management, and trendspotting. You'll own organic social channels and concept, create, and direct social‑first content that delivers our organic goals, acting as a social expert and cross‑functional partner while shaping how IPSY shows up across social.

This position reports to the Director of Social Media
and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)

• Concept, capture, and edit social‑first content including short‑form original videos, trending formats, campaign storytelling, BTS, in‑office footage, reactive content, and event coverage - to be used across all of IPSY social channels.
• Serve as in‑house beauty content creator when needed, producing compelling, trend‑forward content that authentically connects with IPSY's beauty audience.
• Lead the planning of and attend social shoots, working alongside the Production team to gather footage optimized for organic social.
• Translate creative ideas into scroll‑stopping content tailored to each platform.
• Develop and manage creative briefs for campaign‑specific social assets used across IPSY channels.
• Own and manage IPSY’s Instagram, Facebook, and You Tube shorts strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform‑optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving social and beauty landscape, identifying high‑impact trends and testing opportunities.
• Collaborate cross‑functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
• Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.

• Identify pop culture moments and trends that resonate with our community and brand.
• Leverage beauty trends and popular formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide ongoing strategy.

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demon…