Senior Associate, Retention Marketing

Senior Associate, Retention Marketing

Become a part of our caring community and help us put health first. Humana and Center Well are committed to building lasting relationships with our members and customers—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied.

• Execute and optimize multi‑channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
• Develop and refine test‑and‑learn strategies, including hypotheses, measurement plans, and performance goals.
• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
• Analyze campaign performance using data‑driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
• Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
• Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
• Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
• Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
• Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
• Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
• Proven ability to manage multiple projects simultaneously with strong attention to detail.
• Hands‑on experience with CRM platforms and marketing automation tools.
• Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

• Experience in healthcare, insurance, senior services, or other regulated industries.
• Familiarity with agile marketing methodologies and cross‑functional team collaboration.
• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Use your skills to make an impact

This position will require you to operate on Eastern Standard Time (EST) hours.

• At minimum, a download speed of 25
  
  Mbps and an upload speed of 10
  
  Mbps is required; wireless, wired cable or DSL connection is suggested.
• In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs.
• Humana reserves the right to require associates to upgrade their internet service if necessary.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.

40

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job‑related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.

• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short‑term and long‑term disability
• Life insurance
• Many other opportunities