Senior Organic Growth Manager Job San Francisco California USA,Marketing / Advertising / PR

Happen Bank is looking for a Sr Web and Organic Growth Manager to own our web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) programs
In this role, you’ll shape how customers discover Happen through traditional search and AI-generated experiences, driving qualified traffic, customer engagement, and business growth
You’ll partner closely with Brand, Product, Content, and Engineering teams to translate technical and content strategies into measurable business outcomes while continually evolving our organic growth capabilities
Own web strategy and key performance metrics, including bounce rate and conversion
Oversee CMS workflows and manage the execution of landing page development and optimization
Build and execute Happen’s end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
Develop programs that grow Happen’s rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
Research and execute strategies that improve Happen’s visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging tools
Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankings
Build measurement and reporting frameworks and share findings across all levels of management
Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership

Benefits

Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
A hybrid work model that balances in-office and work from home
Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
Mothers Rooms and hospital-grade pumps in every LC office
Generous and varied mental health benefits
Wellness program with cash incentives — earn up to $75 per month for being active
Paid volunteer time and donation matching
Onsite gym, locker room, bike room, and fitness classes (depending on location)
Café with our own in-house barista
Stocked pantries with healthy snacks and drinks
Technology-forward and collaborative office spaces

Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards.
Experience working in financial services, insurance, or another highly regulated industry.
Strong bias for action and an executional mindset.
You have hands-on experience using AI tools to accelerate your work and improve output quality. You’re equally comfortable using them yourself and helping others apply them thoughtfully, recognizing where human judgment and oversight are essential.
Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy.
Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership.
Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO.
6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor’s degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experience.
Experience with analytical frameworks and A/B testing.
Familiarity with data manipulation and SQL.

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