Business Development Supervisor – Marketing Analytics & Performance

Business Development Supervisor

The Business Development Supervisor bridges the gap between marketing strategy and sales execution. Reporting directly to Marketing, this role leads the business development team with a heavy focus on data-driven decision-making, campaign execution, and performance optimization. The ideal candidate will establish tracking frameworks, manage pipeline-generating campaigns, and supervise daily BD operations to maximize campaign ROI and revenue growth.

Team Leadership:
Supervise and mentor the business development team, providing guidance, support, and performance feedback on a regular basis to ensure team success. Schedule regular one-on-one meetings with the team to discuss progress, address any challenges, and provide feedback.

Lead Management:
Implement strategies to generate high-quality leads and maintain a consistent flow of potential customers into the sales pipeline. Support the execution of targeted marketing campaigns to ensure a high volume of marketing leads.

Data Analysis:
Monitoring the performance of marketing leads and ensuring timely handover of leads.

Process Improvement:
Work closely with management to identify process improvements to enhance the efficiency and effectiveness of the business development team.

Reporting:
Prepare and present regular reports on marketing performance, lead generation, and campaign results for senior management.

Campaign Management Support:
Assist in the execution of marketing campaigns to ensure a high volume of marketing leads are generated resulting in SQL's.

Governance:
Demonstrate a clear understanding of, and strict adherence to, the rules of engagement specific to each instance and division, ensuring compliance and consistency across all interactions.

Technical Support:
Provide expert troubleshooting and support for business development agents, addressing their inquiries and resolving challenges in a timely and efficient manner.

Requires 5 years of related experience; bachelor's degree in a relevant field preferred. Bachelor's degree in marketing, business administration, or a related field. Experience in leadership or supervisory role. Proven experience in lead management, marketing coordination, or a similar role. Strong organizational and multitasking skills. Excellent communication and interpersonal skills. Proficiency in using CRM software and other marketing tools. Detail-oriented and proactive approach to problem-solving.

In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800 - $92,520 annually.

About our Company
- Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.

Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit.

We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

You'll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus
-Employee discounts -"Dress for Your Day" attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can't get anywhere else

Hybrid
- This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.