Executive Director of Growth Marketing and Enrollment, Grad and Online Programs

Salary: $ - $ Annually

Location: Cedar City, UT

Job Type: Full-time Staff

Job Number:

Division: Advancement & Enrollment Management

FLSA: Exempt

The Executive Director of Growth Marketing and Enrollment provides strategic leadership for the marketing, lead generation, and enrollment communications functions supporting Southern Utah University's graduate and online portfolio of approximately 3,700 online students. Reporting to the Associate Vice President for Graduate & Online Programs, this position leads a high-performing enrollment marketing operation that mirrors the capabilities of an Online Program Management (OPM) organization, utilizing data analytics, AI-enabled marketing strategies, and multi-channel campaigns to drive inquiry generation, application growth, and enrollment outcomes.

This position serves as Southern Utah University's chief architect for online enrollment growth, leading an integrated marketing operation that combines data analytics, artificial intelligence, digital demand generation, and student journey optimization to drive sustainable enrollment growth across graduate and online programs. Provides strong leadership and direct supervision of professional staff, student employees, and external marketing partners. Responsible for hiring, training, performance management, and professional development of assigned personnel.

This position is intended to function as the equivalent of an internal OPM marketing leader, building and leading an agile, data-driven enrollment marketing operation capable of generating sustainable growth for Southern Utah University's graduate and online portfolio. This position has the option of working remotely with periodic trips to campus. Must live in one of the following states: UT, , AZ, NV, TX, WY, CA, IL, AL, FL, CO, PA, WA, DC, AK or TN.

The Director Will Oversee a Team Of 4-6 Individuals Who Will Implement The Functions Below. Success Will Be Measured By Enrollment Outcomes In The Following Categories

• Total online enrollment
• Graduate enrollment
• Online undergraduate enrollment
• Total student starts
• Enrollment by program
• Enrollment by marketing source

• Strategic Enrollment Marketing Leadership
  • Develop and execute comprehensive enrollment marketing strategies for graduate and online programs.
  • Establish annual lead generation, application, and enrollment targets and create plans to exceed those goals.
  • Serve as the primary marketing strategist for Graduate & Online Programs and provide recommendations regarding new program launches and market opportunities.
• Digital Demand Generation & Performance Marketing
  • Oversee direct paid and organic digital marketing strategies including Google, Meta, Linked In, You Tube, display advertising, SEO, AIO (AI Optimization), and GEO (Generative Experience Optimization).
  • Develop and optimize marketing funnels that move prospective students from awareness to enrollment.
  • Monitor cost-per-lead, cost-per-enrollment, and return-on-investment metrics.
• CRM Strategy & Enrollment Journey Management
  • Direct the lead CRM communication strategies and automated recruitment journeys.
  • Oversee lead scoring, nurturing campaigns, segmentation strategies, and recruitment workflows.
  • Ensure the building of dashboards and reporting systems that provide real-time enrollment funnel analytics.
• AI Marketing Innovation & Technology Leadership
  • Direct the implementation and oversee the use of generative AI tools to enhance marketing content, personalization, campaign automation, predictive analytics, and workflow efficiencies.
  • Evaluate emerging technologies and implement scalable solutions that replicate best practices utilized by leading OPM organizations.
  • Champion a culture of innovation and continuous improvement.
• Leadership & Team Development
  • Provide direct supervision and leadership to marketing, communications, and recruitment personnel, including full-time staff, student employees, and external partners.
  • Establish performance metrics and professional development plans.
• Cross-Campus Collaboration & Program Consultation
  • Partner with academic leaders across all programs to develop enrollment strategies and compelling value…