Influencer Marketing Specialist New Remote - US Job Northern Kentucky USA,Marketing / Advertising / PR

Location: Northern

Influencer Marketing Specialist - Cal AI

Remote - US

Cal AI is looking for an Influencer Marketing Specialist who will be responsible for setting the Viral Automations influencer marketing strategy and ensuring the program drives measurable business impact. You will own planning, budgeting, performance analysis, and team effectiveness, and partners cross-functionally to scale influencer marketing in a sustainable way.

What you’ll be doing :

Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives
Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations
Communicate expected spend and outcomes based on historical performance and business goals
Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs
Establish and maintain frameworks for influencer selection, deal structures, and partnership standards
Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team
Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality
Coach and develop team members, setting clear quality bars and performance expectations
Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution

Success in This Role Looks Like

Influencer marketing spend is well-paced, forecasted accurately, and aligned to business priorities
Leadership has confidence in budget planning, performance analysis, and recommendations
Influencer marketing impact on business KPIs is clearly understood and communicated
The team operates efficiently with strong accountability, learning loops, and execution quality

Qualifications to be successful in this role:

2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
Proven success in managing end-to-end influencer campaigns and partnerships
Strong negotiation, communication, and project management skills

Comfort with data and reporting — ability to translate metrics into insights and recommendations
Experience with influencer and social analytics preferred
Strong organizational skills and ability to manage multiple campaigns simultaneously

Preferred Qualifications:

Experience managing external talent/freelancers
Background in health, wellness, or lifestyle brands
Familiarity with affiliate marketing measurement and attribution
Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
Live Good Health — champion healthy habits and balance in how we work and what we ship.
Be Data-Inspired — ground decisions in research and data; measure what matters.
Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
Make It Happen — bias to action; deliver impact with craft and accountability.

$65,000 - $100,000 ranges:
The reasonably estimated salary for this role at My Fitness Pal ranges from $65,000 - $100,000
. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, My Fitness Pal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of My Fitness Pal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you.…