Lifecycle Marketing Specialist (Email & SMS Focus) at MOD BIKES Austin, TX

Summary

Location: Remote or Austin, TX
Type: Full-Time / Part time

We’re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution, with optional involvement in paid advertising, creative project management, and influencer coordination. You’ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns.

To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit. Applications that do not include both documents will not be considered. Important:
Please apply to our internal link:
Duties

• Build and optimize flows and automations in Klaviyo to drive revenue and retention
• Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies
• Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey
• Create clear briefs for the graphic designer and oversee implementation
• Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution)
• Maintain and organize customer segments to ensure relevant targeting
• Ensure timely delivery of all lifecycle communications

• Support scheduling and launching of Meta and Google ad campaigns
• Write ad copy and verify creative specs
• Track daily performance and provide optimization recommendations
• Analyze creative performance and suggest iterations

• Manage creative briefs for all campaigns (ads, emails, site, etc.)
• Coordinate with designers, videographers, and content creators
• Organize and maintain content libraries across shared drives

• Set up and manage discounts and promotional offers
• Update homepage assets (hero images, banners) based on campaigns

• Manage relationships with influencers and affiliate partners
• Send contracts, track deliverables, and follow up on content
• Write content briefs and ensure alignment with brand messaging

• Proven experience with Klaviyo (flows, campaigns, segmentation)
• Exceptional copywriting skills tailored to ecommerce
• Data‑minded: you know how to evaluate performance and iterate for results
• Highly organized with strong project management skills

• Experience with Meta Ads Manager, Google Ads, Shopify, or influencer coordination

• Autonomy to lead lifecycle strategy in a fast‑growing company
• Opportunity to expand into paid, site, and influencer marketing
• Access to a supportive, passionate team (and electric bikes!)
• Competitive salary and benefits based on experience

Work Remotely Flexible work from home options available