Social Media Director

We are seeking a dedicated and talented Social Media Director to join our team. In this role, you will lead the day-to-day social media operations for ONE/SIZE Beauty, owning channel strategy, content direction, shoot production, and team performance across Instagram, Tik Tok, and You Tube. You are a social media operator and creative leader who thrives at the intersection of strategy and execution, with a genuine passion for beauty, content, and community.

You understand that the best social media does not just look good, it builds something real.

As a member of the Social Media team, you will collaborate with the Senior Social Media Manager, the Social Media Manager, the Assistant Manager of Community Management, and the Senior Manager of Creative Strategy and Experiential Marketing, reporting directly to the Executive Director of Social Media and Creative Strategy.

HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in the Los Angeles area. While the position is primarily remote, it follows a hybrid schedule requiring occasional in‑person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred.

A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

What You’ll Do:

Essential Job Functions

Outline the key responsibilities of the position, ensuring they reflect the role’s purpose and objectives. Consider including:

Strategy and Channel Leadership

• Own and drive the social media strategy across Instagram and Tik Tok, ensuring both channels operate with a clear vision, consistent brand voice, and platform‑specific creative relevance.
• Translate business objectives and marketing priorities from the Executive Director into actionable social strategies across both platforms.
• Guide and review the content calendars and publishing cadences built by the Senior Social Media Manager and Social Media Manager, ensuring all planned content ladders up to current business initiatives, product launches, and campaign priorities.
• Stay ahead of platform trends, algorithm updates, and emerging features across Instagram, Tik Tok, and You Tube, using insights to evolve content strategy and drive growth.

Team Leadership and Development

• Directly manage the Senior Social Media Manager and Social Media Manager, providing clear direction, consistent feedback, and ongoing coaching that supports individual growth and team performance.
• Partner with the Senior Social Media Manager on her management of the Assistant Manager, Community Management, ensuring consistent standards and alignment across the full social team.
• Foster a collaborative, accountable team culture where both channel leads feel genuine ownership over their platforms and are empowered to bring their best creative thinking.
• Invest in the career development of your direct reports, identifying opportunities to stretch their capabilities, deepen their expertise, and grow into their next level.
• Contribute to hands‑on execution alongside the team where needed, ensuring high‑quality output while building the team’s capacity to operate with increasing confidence and independence.

Content and Creative Direction

• Set the creative direction for social content across both channels, providing clear briefs and actionable feedback to ensure every piece of content is on‑brand, platform‑appropriate, and audience‑first.
• Partner closely with the Senior Manager of Creative Strategy and Experiential Marketing to ensure social content is grounded in strong campaign concepts and aligned with the broader creative vision.
• Collaborate with the influencer and digital teams to integrate social‑first thinking into campaigns from the start, ensuring content strategy is built into the plan, not bolted on at the end.

Launch and Campaign Execution

• Lead the social media workstream for product launches and campaign moments, coordinating across Instagram, Tik Tok, and You Tube to deliver cohesive, high‑impact rollouts that ladder up to the brand’s commercial goals.
• Partner cross‑functionally with brand,…