Director, Integrated Marketing Marketing Director, Integrated Marketing Director, Integrated Ma[

Description

Play Metrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

Play Metrics is looking for a Director, Integrated Marketing to build and run the execution engine behind our Growth Marketing team. This role turns sport-specific campaign strategy into work that ships on time and on standard, while keeping our always-on programs — SEO, website conversion, email nurture — growing steadily in parallel. You'll work closely with our Growth Strategy Directors, who each own the strategy, pipeline targets, and Sales relationships for a specific sport cluster.

Note: This is a full-time position, and we are ideally looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company's needs and policies in the future. Open to remote, US-based candidates preferably in Eastern or Central Time Zones.

As our Director, Integrated Marketing, you'll report to the VP of Growth and partner closely with our Growth Strategy Directors, who own sport-specific market strategy and Sales relationships.

You'll own turning their briefs into executed, measured campaigns, and you'll own the always-on, evergreen programs that keep generating awareness and pipeline between campaigns. To start, you'll lead a small team (2-3 direct reports), with planned headcount additions as volume scales, and be a trusted voice in quarterly planning, bringing a clear, capacity-grounded view of what the team can deliver.

One day you might be:

• Refining a campaign brief with a Growth Strategy Director to sharpen the audience and offer before work kicks off.
• Walking the VP of Growth through how the SEO roadmap and two simultaneous campaign launches are all on track.
• Updating the quarterly campaign calendar as priorities shift, keeping the team focused on what matters most.
• Coaching your team through a search or conversion opportunity you spotted together.
• Negotiating scope with a paid media agency to scale our media buying efforts.

Quarterly Planning & Capacity Strategy

• Partner with the Growth Strategy Directors from the start of quarterly planning, bringing an honest, capacity-grounded view of what the team can execute.
• Surface capacity considerations early in planning so the quarter's priorities are realistic and well-sequenced.
• Champion the always-on lane (SEO/AEO, website conversion, email nurture) as a core part of the plan alongside campaign work.
• Evaluate and help scope new or emerging channels (e.g., CTV/OTT, out of home, podcast and audio advertising) during quarterly planning, recommending whether and how they get piloted.

Campaign Execution Standards & Queue Management

• Own the campaign brief format, required fields, and quality bar, partnering with Directors to get briefs launch-ready.
• Set and hold the execution timeline once a brief is accepted; manage the campaign queue across both Growth Strategy Directors' portfolios.
• Lead campaign kickoff planning, asset assembly, build, and launch across paid social, paid search, display/programmatic, email, content, and events.
• Monitor and optimize campaigns during active windows.

Always-On Program Ownership

• Own SEO and AEO strategy: ongoing optimization, content gap analysis, and search presence — evergreen work independent of sport or season.
• Own website conversion programs — forms, landing pages, CTAs — and the email nurture flows that catch non-converting leads from campaigns.
• Build and maintain the emails, landing pages, and campaign assets that live inside Hub Spot, and bring the requirements and strategy for how those programs should work.

Performance Reporting & Infrastructure

• Deliver regular channel performance reporting to the VP of Growth and the Growth Strategy Directors, keeping everyone aligned on what's live and how it's performing.
• Document and share post-campaign retros so learnings travel across the team and inform the next quarter's plan.
• Buil…