Social & Inbound Marketing Manager (60960

Job Details

Level: Experienced

Job Location:

Remote Office - Remote, WA 98683
Position Type:
Full Time
Salary Range: $30,000.00 - $80,000.00 Salary/year
Job Category:
Marketing

Core Health & Fitness is looking for a Social & Inbound Marketing Manager to own the social presence and inbound channel execution across its commercial fitness ecosystem — nine brands serving gyms, performance facilities, wellness operators, and fitness professionals worldwide:
Core, Nautilus, Stair Master, Star Trac, Schwinn, Throwdown, Gym Rax, Core Fit Collective, and Wexer.

This role is equal parts strategist and executor. You'll manage day-to-day social operations with a primary focus on Linked In, Instagram, Facebook, and You Tube, support email deployment and landing page execution, manage content within the Core Fit Collective app across its free, monthly, and annual subscription tiers, and serve as our boots‑on‑the‑ground at strategic live trade events. You'll work in close partnership with the Content Creators to bring the content plan to life across channels, collaborate with our videographer/producer to ensure video assets are optimized for each platform and placement, and keep our third‑party marketing firm on‑brand and on‑schedule.

If you love being in the mix, tracking what's working, and showing up where the industry is happening, this role was built for you.

• Own day‑to‑day social operations across Linked In, Instagram, Facebook, and You Tube — scheduling posts, managing the content calendar, and ensuring publishing cadence stays consistent with the plan set by the Content Creators, with platform priority sequenced accordingly.
• Monitor and respond to DMs, comments, and community activity across platforms, representing the brand with speed, personality, and accuracy.
• Maintain and update the link‑in‑bio hub to reflect active campaigns, product priorities, and changing business needs — keeping it current and conversion‑ready at all times.

• Support deployment of email marketing campaigns through Hub Spot — coordinating with the Content Creators on copy and scheduling to ensure sends are timed, tested, and on‑brand.
• Build and maintain landing pages that support campaign launches, product promotions, and inbound initiatives — ensuring copy, layout, and CTAs are aligned with the broader strategy.
• Maintain consistency between email, landing page, and social messaging so every touchpoint in a campaign feels connected and intentional.

• Own content operations within the Core Fit Collective app — uploading, organizing, and publishing content across all three subscription tiers (free, monthly, and annual) in alignment with the content strategy set by the Content Creators.
• Optimize thumbnails and content presentation within the app to drive tier upgrades and reduce churn — applying conversion‑focused thinking to every piece of content that goes live.
• Monitor app content performance and surface insights back to the Content Creators and Global Manager to inform future programming decisions and tier strategy.

• Work closely with the Global Manager, Marketing Operations & Product Positioning and the Content Creators to ensure the videographer/producer has a clear brief on content strategy, platform destination, and format requirements before production begins.
• Serve as the platform execution lead for video assets — ensuring finished video content is properly formatted, captioned, thumb nailed, and scheduled for each channel's specifications, with Linked In, Instagram, Facebook, and You Tube sequenced by priority.
• Provide platform‑level feedback on video performance to inform future production decisions, closing the loop between what gets created and what actually converts.

• Own social and inbound channel reporting — compiling and presenting KPIs across reach, engagement, follower growth, click‑through, and conversion on a regular cadence.
• Translate performance data into clear, actionable insights that inform content decisions,…