Director, Global Downstream Marketing

Doing meaningful work that makes an everyday impact on the world around you. Growing your expertise and expanding your skillset with every project. Collaborating with a vibrant, inclusive, global team. It's possible with a role mTreat, a Veralto company, is the nation's largest and fastest-growing specialty chemical company dedicated solely to industrial water treatment. Our 2,000 associates across North and South America help customers—from power producers to food and beverage companies to the automotive industry—optimize operations while protecting people and the environment.

When you join the Chem Treat team and the broader Veralto network, you'll have the chance to shape the future of both your career and the planet. You'll have opportunities to build new skills and invest in your development, all while doing meaningful work that impacts the world's vital water resources. Learn more about how our team is maximizing the power of water: (Use the "Apply for this Job" box below)./3vH5

OUK

• Competitive vacation and time-off benefits
• Professional onboarding and training programs
• Career coaching and development opportunities
• Comprehensive health benefits
• 401(k) retirement plan
• A collaborative team environment with strong growth potential
• Work-from-home flexibility one day per week

Reporting to the VP, Strategy, Product Management & Marketing, the Director, Global Downstream Marketing is responsible for developing and executing global marketing strategies and programs that drive demand generation, customer acquisition, customer engagement, brand awareness, lead generation, customer retention, and revenue growth across Chem Treat's strategic markets and regions.

This position is based at our Glen Allen, VA headquarters, with work-from-home flexibility one day per week.

• Owning Chem Treat's demand generation strategy and execution, delivering qualified leads and marketing-generated pipeline that support commercial growth objectives.
• Developing and executing integrated multi-channel marketing programs across digital, content, email, webinars, events, social media, marketing automation, and account-based marketing.
• Partnering with commercial leaders to align marketing programs with growth plans, revenue targets, and customer acquisition objectives.

• Leading global marketing communications and brand strategy.
• Managing Chem Treat's brand identity, messaging, positioning, and value proposition across all regions and customer touchpoints.

• Leading Chem Treat's global digital marketing strategy, including website, SEO/SEM, social media, email, marketing automation, and the broader marketing technology stack.
• Developing dashboards and reporting tools to monitor marketing performance, campaign effectiveness, and return on marketing investment.

• Leading Voice of Customer, NPS, customer satisfaction, and win/loss programs.
• Translating customer insights into recommendations that improve customer experience and commercial effectiveness.

• Partnering with Product Strategy and Product Management to support commercialization of new products and solutions.
• Supporting go-to-market plans, launch campaigns, and customer adoption programs.
• Supporting commercialization and positioning of solutions that contribute to customer ESG and sustainability goals.

• Leading and developing a high-performing global downstream marketing organization.
• Managing agency and external partner relationships.
• Developing annual operating plans, budgets, and performance objectives for the downstream marketing function.

• Coordinating with Veralto operating companies on platform-level marketing initiatives.

• Bachelor's degree in Marketing, Business, Communications, Engineering, Chemistry, or a related field; MBA preferred.
• Minimum of 10 years of progressive B2B marketing experience, including demonstrated success leading demand generation, marketing communications, digital marketing, and commercial growth initiatives.
• Experience managing teams and delivering measurable pipeline and revenue growth.
• Strong knowledge of digital marketing, marketing automation, CRM systems, and customer lifecycle management.
• Strong analytical, problem-solving, and business acumen, with the ability to translate strategic priorities into impactful customer-facing programs.
• Excellent leadership, communication, and stakeholder management skills, with experience managing marketing budgets, agencies, vendors, and technology platforms.
• Industrial, manufacturing, water treatment, or related industry experience strongly preferred.

Chem Treat is proud to be a part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted…