Media Planner; Programmatic​/Audience

Media Planner

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.

Responsibilities:

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Lead audience development, segmentation, and audience management initiatives across brands
• Conduct audience overlap analyses and identify optimization opportunities
• Partner with Programmatic teams to create audience activation and targeting strategies
• Translate audience data and consumer insights into actionable recommendations
• Analyze campaign and audience performance to inform future planning
• Present audience insights and strategic recommendations to clients and internal stakeholders
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team's shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications:

• Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field
• Strong experience with audience segmentation, audience development, and audience strategy
• Solid understanding of programmatic media, DSPs, and audience activation
• MUST HAVE:
  Experience with Yahoo DSP, DV360, The Trade Desk
• Additional software experience with MRI, Comscore, Nielsen, Live Ramp, Epsilon, or other audience/data platforms is a plus
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Experience developing data-driven audience recommendations
• Strong client-facing communication and presentation skills
• Ability to analyze campaign performance and audience insights to drive strategy
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills

Additional information:

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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