Senior Market and Segment Development Specialist

Senior Market And Segment Development Specialist (Sr Specialist, Marketing)

Canon U.S.A. Inc., headquartered in Melville, NY is seeking a seasoned, strategic, and highly connected Senior Market and Segment Development Specialist (Sr Specialist, Marketing) to lead Canon's growth and thought leadership within the Publishing and Book Printing segment. In this role, you will serve as Canon's subject matter expert and segment lead for the publishing sector, driving tangible business results directly aligned with Canon's core strategic objectives for the segment: expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes across our customer base.

You will evangelize the transformation from offset to digital book printing, position Canon's digital portfolio as the premier industry choice, and translate market dynamics into actionable growth strategies. You will play a vital role in elevating, advancing, and growing the broader publishing industry—helping publishers and printers navigate digital transformation, optimize supply chains, and unlock new economic potential. By developing high-impact content, participating in key industry events, and executing targeted campaigns, you will drive market share and convert market presence into business growth, increase end-user volume utilization, and solidify Canon's position as the market leader.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).

Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your impact will include:

• Business results, placements & volume growth
• Industry engagement & segment advocacy
• Segment stewardship & industry elevation
• Strategic leadership & market insights
• Thought leadership & content development
• Relationship & influencer management
• Campaign strategy & execution

About you:

the skills & expertise you bring:

- Experience:

5 plus years of relevant experience in market development, segment strategy, strategic marketing, or industry relations within the print, publishing, or graphic communications industry
- Experience in the publishing and book printing industry is a plus
- Commercial & growth focus:
Proven ability to align market development activities directly with top-line business goals, placement targets, market share expansion, and customer volume growth
- Industry expertise:
Intimate knowledge of the book publishing and printing ecosystem, including key players, market drivers, workflow processes, offset-to-digital transition dynamics, and digital printing technologies
- Evangelism & spokesperson skills:
Track record as a presenter in public events, brand ambassador, or industry spokesperson with a demonstrated passion for digital print technology and adoption
- Content development:
Demonstrated success in developing thought leadership content, leading campaigns, and establishing a strong brand presence in a specialized vertical
- Relationship building:
Exceptional networking skills with a history of cultivating executive-level relationships and partnering with key industry influencers to drive business growth
- Communication skills:
Superior written, verbal, and presentation skills with the ability to articulate complex market trends and technical benefits clearly
- Autonomy & expertise: A fully qualified, seasoned professional capable of managing complex, high-visibility department projects with minimal supervision

- Education:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience) - MBA is a plus
- Ability to travel domestically up to 25% - Individual must possess a clean valid state driver's license in order to obtain the position
- This position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally,…