VP of Digital & Growth-Personal Care-Remote

Job Description VP of Digital & Growth The Role

We are seeking a strategic, hands-on VP of Digital & Growth to lead our digital business end to end. This executive will own the strategy, performance, and growth of key digital channels—including direct-to-consumer ecommerce, Amazon, social commerce, paid media, CRM, content, and partnerships.

This is a builder role for a proven digital leader who can transform strong brand awareness into scalable, measurable revenue. You will establish the roadmap, set commercial priorities, manage agency relationships and budgets, build reporting discipline, and develop the team and operating model needed to support long-term growth.

Reporting directly to the CEO and serving as a member of the leadership team, you will bring together brand, creative, commerce, and performance marketing to create a connected digital growth engine.

• Develop and own the integrated digital growth strategy across DTC, Amazon, paid media, social commerce, affiliate, partnerships, email, and SMS.
• Translate company objectives into channel priorities, forecasts, investment plans, and measurable growth initiatives.
• Own digital revenue performance, channel mix, customer acquisition efficiency, conversion, retention, and lifetime value.
• Establish a clear measurement framework to determine where the business should invest, optimize, test, or scale back.
• Present performance, opportunities, risks, and investment recommendations to the CEO, leadership team, and board.

• Own the DTC site strategy and ecommerce experience, including merchandising, promotion strategy, offer architecture, product launches, and conversion-rate optimization.
• Lead Shopify priorities, site roadmap planning, app and platform decisions, and agency or specialist partner execution.
• Build a customer-centered digital experience that improves conversion, average order value, and repeat purchase behavior.
• Partner closely with Creative and Brand teams to define digital creative briefs, testing priorities, and asset needs.
• Own the digital content calendar across the site, email, SMS, and campaign moments.

• Lead social and content strategy across channels, connecting content investment to defined commercial objectives.
• Set standards for digital brand voice, creative quality, content velocity, and channel-specific execution.
• Build the path from content and community engagement to traffic, conversion, and customer value.
• Develop creator, influencer, and partnership strategies that activate audiences and drive measurable business results.
• Partner with internal and external creative teams to ensure content is culturally relevant, commercially effective, and aligned with the brand.

• Own Amazon strategy, including assortment, listing quality, promotions, media investment, and agency management.
• Establish performance scorecards and a regular operating cadence to identify opportunities and optimize results.
• Build Amazon into a dependable, forecastable revenue channel while maintaining brand standards and profitability.

• Own paid media strategy, channel allocation, budget planning, performance expectations, and agency relationships.
• Lead social-commerce strategy, including Tik Tok Shop or comparable platforms, creator activation, sampling, assortment, promotions, and operational model decisions.
• Evaluate agency performance and make recommendations on partner scope, replacement, in-house capabilities, or new specialist support.
• Advance affiliate and partnership programs as scalable customer acquisition and revenue channels.
• Use disciplined measurement to optimize CAC, ROAS, incrementality, channel contribution, and profitable growth.

• Own lifecycle and retention strategy across email, SMS, and CRM.
• Set the calendar, segmentation framework, customer journey strategy, and retention architecture across platforms such as Klaviyo and SMS providers.
• Use customer and performance data to improve messaging, personalization, timing, cross-channel coordination, retention, and…