Manager, and Segment Marketing

Job Classification

Marketing & Communications - Marketing

Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated manager to help support the Growth & Segment Marketing team and advance our goals.

This role operates in a hybrid environment designed to balance in-person collaboration with flexibility. The team typically works from the Newark, NJ
office [3 days per week], with remote work supported based on business and role needs.

As part of the newly created function, this role will support the Growth & Segment Marketing team in developing and operationalizing holistic, performance-driven, digital-first strategies to help achieve growth targets across business units. This role will help quarterback all growth and segment efforts by partnering closely with cross-functional marketing partners to translate business and marketing objectives into coordinated omni-channel marketing plans that leverage data, customer insights and channel expertise.

The ideal candidate is a digitally fluent growth marketer with 5–8 years of experience, strong project management skills, a track record of supporting performance-driven marketing programs and a passion for identifying practical, innovative ways to help drive business growth.

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value.
• Own growth and segment audiences, provide end-to-end campaign oversight and help define which opportunities should be prioritized as growth areas.
• Connect strategy to execution by coordinating across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities.
• Use insights and data to help inform customer journeys, audience strategies and test-and-learn roadmaps, translating recommendations into actionable experiments.
• Partner with Marketing Analytics to track, measure and socialize performance results, helping identify opportunities to optimize growth plans against financial and business targets.
• Partner with Product Marketing to understand how to embed product marketing needs into audience-led journeys.
• Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing and activation priorities.
• Serve as a day-to-day coordination partner across marketing, functional and channel leads to drive prioritization, alignment and momentum across key growth initiatives.
• Partner with other functional teams to help ensure campaigns are connected and optimized throughout the funnel.
• Coordinate with external agency partners and internal teams to help execute content, creative and experiences that deliver on defined objectives.
• Help prepare leadership-ready updates, recaps and materials that clarify progress, risks, decisions and next steps across growth efforts.

• 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business.
• Experience developing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of how to maximize the performance and effectiveness of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story
• Familiarity with using marketing automation, personalization, analytics platforms and tools to create and manage campaigns and journeys. Adobe Cloud experience a plus.
• Strong business acumen and comfort helping build business cases and communicate the value of marketing to stakeholders.
• An…