Assistant Director, Digital Acquisition

School of Medicine

Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe.

Composed of more than 2,600 faculty physicians and researchers, nearly 2,000 students, and more than 6,200 staff, the Duke University School of Medicine along with the Duke University School of Nursing, and Duke University Health System comprise Duke Health, a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Health Integrated Practice, Duke Primary Care, Duke Home Care and Hospice, Duke Health and Wellness, and multiple affiliations.

Duke Health Development & Alumni Affairs (DHDAA) supports a flexible work environment by offering on-site (in office 5 days a week), hybrid (in office a minimum of 2 days a week or defined by manager), remote (work off-site 5 days a week), and flexible start and end time work arrangements. All team members must reside within a 50-mile radius of our downtown Durham office.

If working a hybrid or remote schedule, individuals must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using a variety of technologies and tools. With approval from their manager, staff members may work a flexible schedule in terms of start/end times, while working within DHDAA's core work hours between 9:00 a.m. and 4:00 p.m. (eastern standard).

At the discretion of Managers and/or Senior Leadership, staff working a hybrid, remote or flex schedule may be required to be in the office on days and/or times outside of the agreed upon schedule.

Drive meaningful impact through powerful digital engagement and fundraising strategies!

Be You.

The Assistant Director, Digital Acquisition supports the growing needs of digital engagement and fundraising strategies across the School of Medicine (SOM) and Duke University Health System (DUHS) by serving as the subject matter expert for marketing automation and digital cultivation strategies, leveraging data, technology, and analytics to continuously improve donor acquisition, engagement, retention, and conversion.

The Assistant Director, Digital Acquisition designs and executes data-driven, complex and sophisticated email cultivation journeys. Focused on a digital-first strategy, the AD will create engaging landing pages, emails, and forms to foster deeper, more personalized grateful patient relationships, leading to improved retention and increased giving. This role manages our email marketing automation platform (Eloqua), ensuring seamless workflows with Salesforce, G2G, and Duke MyGifts.

This position blends story-telling and technical skills to significantly enhance donor engagement, broaden outreach, and increase pipeline opportunities.

This role serves as the bridge between fundraising strategy, technology, data, and analytics to create engaging patient-focused engagement opportunities king in close partnership with System Administrators, this position bridges technical infrastructure needs with marketing execution: ensuring data integrity, enabling a dynamic user experience, real-time performance tracking, and providing a continuous refinement of engagement strategies, ensuring maximum impact.

This role will also coordinate closely with the SOM and DUHS marketing teams to ensure patient-facing engagement initiatives and storytelling are aligned with institutional messaging, brand standards, and strategic priorities. Through cross-functional partnership, this role helps create seamless and meaningful experiences that strengthen patient relationships, deepen engagement, and support philanthropic outcomes.

This position will report to the Senior Director, Grateful Patient Programs.

As a member of the Annual Giving & Grateful Patient Programs team, the Assistant Director will assist in developing patient-centric giving programs with the ultimate goal of increasing the number of donors and dollars raised for SOM and DUHS.

Hybrid;
This position is a full-time located in Durham, NC. This is not a remote position.

• Demonstrated excellence in written and verbal communication skills.
• Experience with developing complex engagement journeys including email, landing pages, forms/surveys, text, social, and other digital platforms.
• Managing donor-centric digital campaigns is highly preferred; healthcare philanthropy experience a plus.
• Strong analytical and problem-solving skills.
• Experience working in an enterprise-grade marketing automation system required; with experience in Eloqua and Salesforce strongly…