Growth Marketing Manager, Leaves - Virtual

Our Story

At Alight, we believe a company's success starts with its people. Alight embraces values that come directly from our people - purposeful, human, united and growth-minded - reflecting our inclusive culture and promise that our clients expect. We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management.

With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities - all within a thriving global organization.

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 6 years in a row.

Thanks to the work of every colleague, Alight has received multiple awards of recognition including "Great Place to Work" for the past 7 years and Fortune's "Best Companies to Work For." To learn more about our company culture and awards.

We're seeking a Growth Marketing Manager, Leaves to lead marketing strategy and demand generation efforts for our Leave Solutions business. This role is ideal for a strategic and results-oriented marketer who is passionate about building integrated marketing programs that create demand, accelerate pipeline, and support revenue growth.

As the Growth Marketing Manager, Leaves, you will develop and execute integrated marketing strategies that increase awareness, generate qualified pipeline, and support business growth. Working closely with sales, client success, product management, and cross-functional marketing teams, you will create buyer-centric campaigns that engage target audiences throughout the customer journey and deliver measurable business results.

• Develop and execute integrated marketing plans aligned with Leave business objectives, pipeline goals, and revenue targets.
• Drive demand generation through a mix of digital marketing, account-based marketing (ABM), webinars, events, content marketing, nurture programs, partner initiatives, and other growth-focused tactics.
• Partner with sales leadership to identify target audiences, prioritize opportunities, and align marketing programs to business goals.
• Develop and optimize buyer-centric campaigns that engage prospects and customers throughout the marketing and sales funnel.
• Collaborate with product marketing, content, digital, events, and other cross-functional teams to execute integrated campaigns that drive awareness, engagement, and pipeline growth.
• Support coordinated outreach and account engagement programs in partnership with sales and business development teams.
• Measure, track, and analyze campaign, funnel, and pipeline performance, leveraging data, analytics, and AI-enabled tools to identify optimization opportunities, improve effectiveness, and maximize return on investment.
• Communicate marketing performance, campaign results, and strategic recommendations to marketing and sales stakeholders.
• Manage program execution and marketing investments to maximize business impact and align with budget objectives.
• Serve as a steward of Alight brand standards, marketing best practices, and strategic growth initiatives.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in B2B marketing, demand generation, field marketing, growth marketing, or a related discipline.
• Proven experience developing and executing integrated, multi-channel marketing programs that drive measurable pipeline and revenue outcomes.
• Strong understanding of demand generation, account-based marketing, buyer journeys, lead…