SquareX Naturals - Digital Marketing Coordinator; Ecommerce

Digital Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at SquareX Natural Health. This role is remote, with company headquarters in St. Paul, Minnesota.

SquareX Natural Health is a direct-to-consumer natural health company based in St. Paul, Minnesota. We have three products invented by our founder, Dr. Hugh McTavish, a PhD biochemist—Square-Immune, a topical agent that acts like poison ivy to strengthen the immune system and reduce cold sore outbreaks, Clear Skin PGS, a topical that treats acne and other skin conditions, and Brain Balm, a nutritional supplement for brain health, especially for autistics.

The latter two products have just recently launched. We sell on Shopify today and we're expanding into Amazon and retail.

Over the next 6 to 12 months we're launching those products, building a paid media engine across Google, Meta and Amazon, and turning email and SMS into a genuine revenue channel. We're after a step-change in revenue, not a slow climb. In 2 to 3 years we want to be a multi-product brand with retail distribution and a marketing team behind it.

The person we hire now is the person who grows into leading that team.

As the Digital Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels, with an emphasis on paid media and email marketing.

This role unfolds in two phases. Phase one is building the acquisition engine:
Google Ads, Meta Ads, Shopify and email. That is where your attention goes first and it is what we will measure you on. Phase two starts once that engine is running profitably and predictably, and it opens up into content, social and video. We are not asking you to do everything  are asking you to fix the money first.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You'll have a lot of freedom in this role but also a lot of responsibility.

• Experience in e-commerce: You've worked inside a real online store. That means the platform (Shopify or similar), the email and SMS stack, the ad accounts, the analytics, the review and UGC apps, the subscription and fulfillment tools. You know how they connect and where they break. You should be able to open our accounts on day one and know what you're looking at.
• Experience Managing Google and Meta Campaigns: You've personally managed at least $10k a month in ad spend for an e-commerce brand. You know how to structure campaigns, test creative, read the numbers and move budget toward what's working. ROAS, CAC, AOV and blended return should be second nature.
• Copywriting
  . You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Leadership potential
  . Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Being teachable and coachable
  . There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

• This is a completely remote position, so you’ll have the ability to create your own schedule.
• Flexible work hours (though irregular hours may be expected based on working with different time zones).
• This role starts at 10 hours per week with the potential for full-time after an…