Marketing Manager for Meetings and Conventions

Marketing Manager, Meetings and Conventions

Reports to: Marketing Director, Meetings and Conventions

Status: Full Time (40+ hours)

FSLA: Exempt

Location: Columbus (hybrid work from home and Short North Office)

Travel: Local event sites and venues within a 30 miles radius, regional and national travel as needed

Experience Columbus Overview

Experience Columbus is the destination marketing organization for the city of Columbus, which is the 15th largest city in the United States and one of the fastest growing cities in the Midwest. Our team is comprised of passionate, smart staff members who are proud to amplify the Columbus community and the amazing people, developments and businesses in our city. Just like the community we serve, Experience Columbus team members are open-minded, hard-working, and welcoming.

Beyond our forward-thinking professional development and flexible policies, we’re proud to be a progressive, vibrant, and uplifting workplace.

Every day, the team strives to live out each of the organization’s core values:
Value the Voices, Take It On, Live Your Passion, Create Moments,and Think Forward. We incorporate these into daily responsibilities and meetings, and they’re crucial to our organization’s interactions with partners and community members - we honor our past and are always looking to the future.

The marketing manager implements and manages marketing strategies, channels, and activities in direct support of the convention and group sales, and destination services. This person is responsible for coordinating cross-functional teams, managing timelines, producing content, and ensuring projects are delivered on time to our internal and external clients.

• Successfully manages Sales marketing projects through the pipeline by coordinating timelines, deliverables, approvals and stakeholders, in our project management system, to ensure projects are completed on time.

• Lead, produce, and project manage sales projects as assigned by Marketing Director, including sales newsletters, email campaigns and social content.

• Create, update, edit, and proof print electronic marketing materials to support convention sales' goals, including collateral, presentations, bid books, videos, etc.

• Write and edit copy for email campaigns, social media, and website content, ensuring messaging is on-brand and aligned with marketing and sales goals.

• Research the client/group prior to site visits and develop custom marketing presentations tailored to their needs, working with the Marketing Director and assigned sales team member.

• Support convention sales tradeshow and event planning and execution, including marketing tactics, collateral, and pre- and post-show communications.

• Manage website content updates and edits, working with the Marketing and Web Director to ensure pages remain current, accurate, and optimized.

• Manage marketing-related CRM functions (e.g., Simpleview), including list pulls, email segmentation, and campaign tracking in support of sales outreach.

• Attend trade shows and other client-facing meetings and events as needed, within and outside of business hours.

• Successfully manages Destination Service marketing projects through the pipeline by coordinating timelines, deliverables, approvals and stakeholders, in our project management system, to ensure projects are completed on time.

• Research and present new ideas for attendance building materials, tools and communication methods for adoption for consideration by team.

• Manage group welcome program materials including window clings, micro-sites, group welcome graphics, banners, maps, calendar of events, Attendee Savings Pass, etc.

• Present marketing offerings to clients and execute marketing tactics to support attendance building, and other initiatives as needed.

• Coordinate with event planners or association marketing teams to facilitate collaboration with Experience Columbus’ marketing team in preparation for upcoming conventions or events.

• Attend client-facing meetings and events as needed, within and outside of business hours.

• Experie…