Lifecycle Marketing Lead — Remote & Retention
Remote / Online - Candidates ideally in
Northern, Floyd County, Kentucky, USA
Listed on 2026-08-28
Northern, Floyd County, Kentucky, USA
Listing for:
Applied Labs
Full Time, Remote/Work from Home
position Listed on 2026-08-28
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Location: Northern
Bobbie is seeking a Lifecycle Marketing Lead to drive retention across email, SMS, on-site personalization, loyalty, and CX-driven touchpoints. You will own programs end-to-end, partner with Data, Platform, CX, Brand, and Creative, and push for best-in-class lifecycle experiences for parents.
You should bring deep SMS/email expertise, a data-driven mindset, and a passion for testing and optimization to keep Bobbie at the cutting edge of lifecycle marketing.
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