Associate Marketing Manager, Consumer Product Portfolio

Associate Marketing Manager, Consumer Product Portfolio About the role Change people's lives and love what you do at Cochlear-the most recognized brand in hearing health care-helping people hear and be heard around the world, while being part of one of Denver Business Journal's 2026 Best Places to Work honorees in Denver. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.

The Associate Marketing Manager, Consumer Product Portfolio supports the planning, execution, and optimization of consumer marketing initiatives that drive awareness, engagement, lead generation, and adoption of Cochlear's hearing solutions. Partnering with cross-functional teams, this role develops and executes integrated marketing campaigns, translates product and consumer insights into compelling messaging, and supports product launches and multi-channel marketing programs that enhance the consumer experience and contribute to business growth.

Key Responsibilities Responsible for coordinating and executing consumer marketing campaigns; developing product-focused messaging and content across digital, social, web, email, video, and event channels; supporting paid advertising and lead generation initiatives; analyzing campaign performance and recommending optimizations; facilitating cross-functional and agency collaboration; supporting product launch activities; managing marketing operations, processes, budgets, and vendors; conducting market and competitive research; and ensuring consistent brand standards and consumer-focused communications across all marketing touchpoints.

Coordinate and execute cross-functional marketing initiatives by partnering with Product Marketing, Digital Marketing, Content Development, Public Relations, Events, Creative Services, the Candidate Support Center, and external agency partners to ensure campaigns are delivered on time, on budget, and aligned to business objectives.

Assist in the administration and optimization of consumer marketing processes and systems, including campaign calendars, project management platforms, content review and approval workflows, digital asset management systems, marketing automation tools, CRM platforms, and budget tracking mechanisms.

Support the development, implementation, and ongoing management of paid advertising campaigns by collaborating with external agencies and internal stakeholders responsible for creative development, copywriting, lead generation, social media, events, website content, and other consumer-facing marketing initiatives.

Monitor, analyze, and report on campaign performance and key marketing metrics, including engagement, lead generation, conversion, and return on investment, while providing actionable recommendations to optimize campaign effectiveness and improve outcomes.

Support consumer marketing activities associated with product launches by coordinating collateral development, website updates, advertising deliverables, campaign assets, and customer communication initiatives to ensure successful market introduction.

Maintain a strong understanding of Cochlear products, services, market dynamics, competitive positioning, and the consumer journey to help translate complex product information into compelling, audience-focused messaging and campaign content.

Conduct research on industry trends, competitive activities, customer insights, and emerging marketing practices, sharing findings and recommendations that inform campaign planning, messaging, and marketing strategy.

Execute marketing activities within established processes and governance frameworks while proactively identifying opportunities to improve operational efficiency, campaign performance, workflow effectiveness, and the overall consumer experience.

Manage assigned aspects of budget administration, invoice processing, vendor coordination, purchase order tracking, and marketing expenditure reporting to support responsible financial management of campaigns and projects.

Contribute fresh ideas, direction, and insights to both online and offline content initiatives while supporting the development, implementation, and maintenance of brand voice, content standards, and messaging consistency across consumer touchpoints.

Key Requirements To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

Bachelor's Degree3-5 Years of Experience Experience in analytics reporting (online and offline)
Experience in executing and managing marketing campaigns, including lead generation.

Strong copywriting skills with an agency or corporate marketing team; mastery of tone, positioning, language, message mapping, and strategic development to achieve marketing objectives.

Passionate about understanding consumer needs and translating complex product information into clear, compelling messaging and experiences that help individuals make informed decisions about…