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Lifecycle Marketing Lead — Remote/Hybrid, Braze Expert
Remote / Online - Candidates ideally in
Holland, Ottawa County, Michigan, 49423, USA
Listed on 2026-08-28
Holland, Ottawa County, Michigan, 49423, USA
Listing for:
Midwest Tape
Full Time, Remote/Work from Home
position Listed on 2026-08-28
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management
Job Description & How to Apply Below
Midwest Tape, a leader in library media solutions, seeks a Lifecycle Marketing Lead to oversee end-to-end customer journeys for Hoopla users. You will craft personalized experiences across acquisition, onboarding, retention, and win-back, collaborating with Marketing, Product, Analytics, and Creative.
You will lead a roadmap, drive experimentation, and optimize campaigns using Braze, Monetate, and other tools to boost engagement and lifetime value.
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