Digital Engagement Manager Digital Engagement Manager Smart Electric Power Alliance Remote · about

Digital Engagement Manager

Smart Electric Power Alliance Remote
· United States 3 days ago

The Smart Electric Power Alliance (SEPA) is a nonprofit 501(c)(3) organization dedicated to accelerating the transformation of the electric power system to deliver clean, affordable, and resilient energy for all. Operating at the intersection of technology, policy, and programs, SEPA convenes, educates, and collaborates with a diverse community of utilities, regulators, policymakers, technology providers, and advocates to address the most pressing challenges in the clean energy transition.

Through its thought leadership, convenings, and trusted analysis, SEPA helps its members navigate change and implement solutions that advance the energy system of the future. Guided by its 2025–2030 Strategic Plan, SEPA’s work focuses on three core priorities:

• Grid – Strengthening and modernizing the distribution grid to make it more flexible, resilient, and equitable.
• Growth – Enabling utilities and partners to meet rising demand cleanly, efficiently, and affordably.
• Globe – Sharing best practices and innovations from across the nation and around the world to accelerate progress.

With nearly 1,000 member organizations, SEPA serves as a neutral, collaborative platform that drives progress through education, connection, and shared action—helping the energy industry realize a future that works for everyone.

SEPA is seeking a strategic, data-informed, and collaborative Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach. This role is ideal for a proactive marketer who blends data-driven campaign strategy and knowledge of lifecycle marketing best practices, with strong writing skills to create meaningful digital experiences for our members. Serving as the primary manager for our enterprise email, digital notifications, and marketing automation platforms, this position collaborates closely with our Membership, Program and Events, and External Communications teams to create engaging, targeted communications.

The ideal candidate is a natural problem solver who partners cross-departmentally to turn audience data into high-impact and engaging digital campaigns that advance SEPA's strategic priorities.

This position reports to the Director, Marketing Strategy & Engagement and works in lockstep with internal teams across Membership, Programs and Events, and External Communications to ensure all digital outreach and automated campaigns align with SEPA’s master narrative and messaging priorities.

• Serve as the primary marketing owner for our marketing automation tools, including Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud, collaborating directly with our internal IT team and Salesforce administrator to align data streams, maintain high deliverability standards, and monitor domain health.
• Create segmented, targeted outreach lists within Salesforce and Fonteva based on member type, user behavior, and interest-based categories to shift from broadcast sends to personalized, segmented sends.
• Manage the production and deployment of email communications, establishing high-quality standards and comprehensive testing workflows to ensure all lifecycle and email communications go out on time, on message, and without error.
• Collaborate with the External Communications team to ensure all external outreach across marketing and communications are strategically aligned.

• Craft engaging copy across email subject lines, body copy, and calls-to-action that communicate SEPA’s unique value, deepen member participation, increase resource downloads, and boost event attendance.
• Draft concise, high-impact copy for short-form digital channels, including event reminders, SMS alerts, and in-app or digital notifications.
• Test and experiment with new email formats and interactive elements, collaborating cross-functionally and with designers to improve communication…