Content Marketing Manager

The Role

You’ll craft compelling, narrative-driven content that transforms how the legal industry understands its work, translating complex ideas into clear stories that educate prospects, elevate customers, and expand our organic search reach. You’ll work closely with internal subject matter experts and external champions to uncover powerful legal narratives and convert them into high-performing articles, whitepapers, and convertible marketing assets.

This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

• Develop a deep understanding of Everlaw’s key customer segments, their day-to-day challenges, and the outcomes they care about most.
• Write clear, engaging content across multiple formats and channels, including articles, whitepapers, case studies, and website content.
• Collaborate with internal subject matter experts and external legal partners to identify compelling customer stories and thought leadership opportunities.
• Produce strategic content that fuels inbound search traffic and supports outbound lead generation across the buyer’s journey.
• Track, analyze, and report on content performance across production, traffic, and lead generation, running regular experiments to optimize results.
• Explore innovative B2B marketing channels, trends, and formats as an active, contributing member of the marketing creative think tank.

• You have at least 5 years of content marketing or writing experience (or at least 3+ years with an advanced degree) creating impactful B2B content aligned with strategic goals.
• You bring a strong narrative background in writing or journalism, with a talent for converting complex topics into persuasive, accessible stories.
• You are a collaborative project manager who can align internal stakeholders, build consensus, and deliver high-quality work on schedule.
• You bring curiosity and a test-and-learn mindset to content creation, regularly seeking out new approaches to engage target audiences.
• You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.

• A Juris Doctor (JD) or direct experience writing for legal, regulatory, or technical audiences.

The Marketing team shapes how Everlaw shows up in the world and connects the company’s mission with the audiences it serves. Across brand, demand generation, product and customer marketing, content, web, design, communications, and public relations, the team turns complex ideas and customer successes into compelling stories and experiences. This work builds awareness, earns trust, and helps more organizations discover a better way to approach their most consequential legal work.

The expected salary range for this role is $120,000-$152,000. Final salary depends on factors including the candidate’s experience and skills, and the base pay range is subject to change. This role is also eligible for equity and the benefits below.

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Accounts for health and dependent care expenses
• Membership to Modern Health to support mental health and wellness
• Paid parental leave
• Company-sponsored life and disability insurance

• Competitive equity grants, so you share in Everlaw’s long-term growth
• 401(k) plan with company matching of up to 4% of eligible annual compensation

• 17 paid vacation days, 11 federal holidays, and paid sick leave
• Four "Everlawlidays" (additional paid company-wide days off) per year
• Annual allocation for learning & development and relevant professional membership dues
• Hybrid work with regular work-from-home days and flexibility for life’s logistics
• Monthly home internet reimbursement, plus a stipend for your desk setup
• Catered lunch each workday, plus snacks and company-wide events in our offices

About Everlaw When a lawsuit or investigation happens, teams must comb through vast amounts of electronic evidence - emails, documents, chats, files - to find what matters. That work is…