Associate Director, Marketing Operations​/Cmu Online

ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE Central Michigan University Position Information

• Position Number 78480
• Type of Recruitment External
• Position Title ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE
• Position End Date
• Employment Status Full-Time
• FTE 1.00
• Position Type 12 month
• Weekly Work Schedule Mon-Fri, 8:00 a.m.
  
  - 5:00 p.m. / weekends and evenings as needed
• Location Mount Pleasant, Traverse City, Troy, or Grand Rapids, MI

The associate director of marketing operations for CMU Online is an operations-focused role responsible for driving the organization, coordination, and execution of integrated marketing efforts that support online and adult learners. This position manages the development and delivery of full-funnel marketing content across digital (web, social, email) and print channels, ensuring work moves efficiently from concept through to completion. While contributing to content direction and writing as needed, the primary focus is maintaining momentum by keeping projects on track, aligning stakeholders, and ensuring timely execution.

Working in close collaboration with CMU Online's marketing director, the associate director plays a key role in coordinating campaigns, managing timelines, and ensuring marketing efforts are delivered effectively, aligned with audience needs, and supportive of CMU Online's enrollment goals.

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Demonstrated experience developing and managing content across multiple platforms, including social media (Linked In, Meta), web, email/CRM systems, blogs, and print/traditional marketing materials.
• Demonstrated experience working with CRM platforms (e.g., Slate) to support email communications, audience segmentation, and campaign execution.
• Demonstrated experience collaborating with cross-functional teams and managing projects across multiple stakeholders and priorities.
• Strong writing and storytelling skills with the ability to develop clear, engaging, and audience-focused content across formats.
• Exceptional organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, maintain detailed content calendars, and ensure timely execution of campaigns.
• Ability to balance creative thinking with operational discipline, contributing to content development while ensuring projects move forward efficiently and do not stall.

• Master's degree in marketing, communications, journalism, public relations, or a related field; or progressively advanced experience in a related field.
• Demonstrated experience developing marketing content for higher education or adult learner audiences.
• Familiarity with Sitefinity or similar content management systems.
• Demonstrated understanding of social media performance metrics and content optimization best practices.
• Demonstrated experience supporting multi-channel campaigns that include email, social media, web, and print content.
• Demonstrated experience coordinating with third-party service providers (e.g., printers, agencies).
• Relevant certification(s) in digital marketing, content marketing, or analytics platforms.

• Develops, creates, and manages high-quality marketing content across social media, blog, web, email, and print/traditional channels, including flyers, brochures, and other recruitment collateral.
• Executes and optimizes CRM and email communications using Slate, including campaign setup, segmentation support, and content development.
• Develops and maintains a comprehensive content calendar for CMU Online in collaboration with the marketing director, ensuring alignment with campaign priorities and institutional initiatives.
• Coordinates the execution of integrated marketing campaigns across multiple channels (digital and print), ensuring timelines are met and deliverables are completed.
• Contributes to content ideation and creative direction in partnership with marketing leadership, while…