Marketing Operations Manager - Production Print

Marketing Operations Manager

Canon U.S.A., Inc. is currently seeking a seasoned, process-driven, and strategic Marketing Operations Manager to lead marketing operations, campaign management, lead generation workflows, and operational strategies across our organization. In this role, you will serve as the operational backbone of the marketing team, translating high-level business goals into scalable marketing operations, streamlined campaign workflows, and measurable business growth. You will be responsible for leading and mentoring a high-performing team while driving end-to-end campaign execution, lead generation, media management, and budget tracking.

Acting as the critical strategic interface, you will align team initiatives with centralized functional teams (such as corporate Mar Tech, Demand Gen, CRM, and analytics) to ensure all tools and platform implementations serve our specific strategic and production needs. If you excel at managing complex multi-channel projects, establishing operational governance, optimizing lead pipelines, and driving cross-functional alignment, this role offers an exceptional opportunity to shape our growth trajectory.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Wednesday and Friday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).

Note that work schedules and office reporting requirements may change from time to time based on business needs.

Strategic Operations Leadership & Alignment
- Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that directly align with core business goals and revenue targets
- Serve as the primary strategic interface with centralized corporate Mar Tech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements
- Establish operational governance, standardized campaign workflows, and best practices to ensure seamless, scalable execution across all marketing programs Lead Flow, Pipeline Governance & Campaign Management
- Architect and oversee end-to-end lead management strategies, working with dedicated functional CRM/Demand Gen teams to guide demand generation campaigns, and sales handoff workflows
- Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects through the sales funnel, and deliver actionable pipeline growth to sales teams
- Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets Campaign & Media Plan Execution
- Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables
- Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys
- Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach Project & Budget Management
- Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards
- Direct program financial operations, managing department budgets, tracking monthly invoices, reconciling expenses, and driving ROI across marketing investments
- Establish transparent tracking systems and resource allocations to streamline operational workflows across multiple concurrent campaigns Analytics, Reporting & Performance Optimization
- Partner with functional analytics resources to build performance dashboards, measure campaign attribution metrics, and evaluate KPIs across lead generation programs
- Translate campaign data, channel analytics, and performance insights into actionable strategy refinements for sales and marketing leadership
- Continuously monitor campaign conversion rates, database deliverability, and workflow performance to optimize ongoing marketing efficiency Team Leadership & Cross-Functional Partnership
- Lead, mentor, and develop marketing operations and campaign specialists, fostering a high-performance culture focused on operational excellence and accountability
- Build strong collaborative partnerships with segment leads, product teams, sales leadership, and corporate marketing functions to drive consistent execution and pipeline results
- Act as a central operational liaison, providing sales enablement updates, campaign timelines, and operational guidance to sales teams and internal analysts

- Experience:

7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs
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