E-Commerce Merchandising Specialist

We have amazing Benefits! Medical, Dental, Vision, Life Insurance, Wellness, 401K, Holidays Employee Assistance Program, Vacation Days, Disability, and much more.

The AMES Companies, headquartered in Lake Nona-Orlando, FL has a rich American history. The AMES story goes back to 1774, when Captain John Ames began making America’s first shovels. AMES® brand is the third oldest consumer brand in the country, and its tools helped build America for more than two hundred years. You can learn more about our history here.

Our business lines include Home Organization, Lawn and Garden Tools, Outdoor Living, and Cleaning Tools. Our leading global brands are sold to homeowners and professionals involved in new construction, remodeling, and maintenance activities. To learn more about our business lines, visit our website:

This is a hybrid position based at our headquarters in Lake Nona-Orlando, Florida. The daily schedule is 8:00 a.m. to 5:00 p.m., with remote work on Monday and Friday and in-office work Tuesday through Thursday.

The Digital Marketing Specialist will manage and optimize the online brand and shopping experience across owned channels and e-Retailer commerce sites, ensuring website functionality, content, design, navigation, and conversion paths support a seamless buyer journey. This hands‑on role connects commerce, lifecycle marketing, UX, content, analytics, and cross‑functional delivery to drive customer acquisition, engagement, conversion, and retention.

Our platform environment includes Salsify, Shopify, Klaviyo, Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, and web analytics and reporting tools. We do not expect one person to be a subject matter expert on every platform. The successful candidate will bring broad digital fluency, practical depth in several areas, and the aptitude to learn unfamiliar systems, complete core workflows, translate business needs into clear requirements, and liaise with technical specialists and agency partners.

• Manage and optimize product detail content across e‑Retailer commerce sites, including product detail pages, A+ Content, features, attributes, copy, imagery, and listing quality to support brand standards and business goals.
• Collaborate with product, sales, and marketing teams to improve digital shelf presentation, search performance, category relevance, and customer shopping experience.
• Own day‑to‑day site functionality, promotional execution, landing pages, content updates, merchandising, releases, and quality assurance across Shopify‑ and SFCC‑based platforms, ensuring digital experiences are accurate, intuitive, and easy to shop.
• Partner with brand and media teams on organic and paid social campaigns, using performance insights to drive qualified traffic, engagement, conversion, and customer acquisition.
• Define campaign and commerce KPIs; maintain decision‑ready reporting using GA4, platform reporting, dashboards, and other available data sources.
• Guide digital design and usability improvements by partnering with internal and agencies to improve page layouts, navigation, product presentation, SEO, accessibility, content quality, and visual consistency while maintaining brand standards and a customer‑first shopping experience.
• Partner with product, sales, customer service, IT, data, and operations teams on product, pricing, inventory, offer, order, and fulfillment requirements that affect the digital customer experience.

• Bachelor's degree in marketing, business, communications, e‑commerce, analytics, or a related field, or an equivalent combination of relevant education and experience.
• Four or more years of progressive experience in digital marketing, e‑commerce, lifecycle or CRM marketing, web analytics, or a closely related discipline.
• Proven experience in marketing copywriting with strong writing, editing, and storytelling skills. Ability to create clear, compelling, and persuasive content across websites, email campaigns, social media, advertising, and other marketing channels.
• Hands‑on experience in a commerce platform, an email or marketing automation platform, web…