Agentic Programs Lead Remote Marketing

What You'll Do Agentic Programs Lead About the Function

Avalara is seeking a highly technical, hands-on leader to build, govern, and scale the shared AI agent fleet that powers every team across Revenue Marketing. This role sits within Revenue Marketing Programs and is the single owner of agent quality and performance org-wide spanning Market & Audience Intelligence, Planning & Optimization, and Campaign Execution.

This is an individual contributor role, not a people-management position. You will operate at Director-level scope and influence, but your primary value is technical: designing, building, and orchestrating agents that let our GTM function scale output, efficiency, and business impact. You will partner closely with and Segment and Product GTM teams, Events, Product, Growth, and Partner Marketing teams to embed agents into their workflows, while defining the standards, guardrails, and roadmap that keep the fleet reliable and impactful.

This role reports into our Director of Revenue Programs and is central to Avalara's agentic-first operating model where humans strategize and orchestrate, and agents execute at scale.

• Own the roadmap and prioritization for the shared agent fleet across our core pillars of:
  Market & Audience Intelligence, Planning & Optimization, and Campaign Execution
• Prioritize agent investment based on impact and scale rather than first-in, first-out; resource the highest-return use cases first
• Partner with Revenue Programs and Revenue Marketing leadership to align the agent roadmap to enterprise pipeline and GTM priorities

• Build, test, and deploy agents across the fleet including Competitive Monitoring, Review Monitoring, Audience Sizing, Product Usage Insights, Path-to-Plan Planning, Channel Optimization, Campaign Performance, Brief Development & Deployment, Messaging Testing & Dev, Content & Creative, Campaign Ops & Activation, and Sequence Builder
• Work with our IT teams to own the technical architecture for agent orchestration, including integrations with core marketing systems (Marketo, Salesforce, 6sense, Power BI, ON24)
• Establish QA, monitoring, and guardrails to ensure agents operate reliably and safely at production scale

• Serve as the single owner of agent quality and performance standards across Revenue Marketing
• Define and enforce standards for agent accuracy, reliability, and responsible operation
• Manage the full agent lifecycle — build, iterate, retire — based on performance data and evolving business need

• Partner with Enterprise, SMB, Product-Led GTM, Events, Product, Growth, and Partner Marketing teams to embed the right agents into each pod's workflow
• Enable and train teams on how to use, prompt, and interpret agent outputs; act as the technical point of contact for agent-related questions
• Translate team-specific needs into shared, reusable agent capabilities rather than one-off builds

• Track adoption, utilization, and ROI of the agent fleet across every Revenue Marketing team
• Continuously optimize existing agents based on usage data, performance signals, and stakeholder feedback
• Monitor market and competitive signals to proactively evolve the fleet ahead of demand, rather than reacting to results

• Agent adoption and utilization across Revenue Marketing teams and pillars
• Agent reliability and accuracy against defined quality standards
• Efficiency gains (speed-to-market, capacity created) enabled by the agent fleet without added headcount
• Contribution to campaign velocity, pipeline performance, and funnel conversion across teams using the fleet
• Stakeholder satisfaction and adoption rate across pods (Enterprise, SMB, Product-Led GTM, Events, Partner Marketing)

• 8+ years of experience in B2B SaaS marketing technology, marketing operations, or AI/automation engineering, with a track record of designing and scaling automated or AI-driven systems
• Hands-on experience building and deploying AI agents or LLM-powered workflows, including prompt engineering,…