National VP, Strategy & Marketing, Mission Aligned Business

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a National Vice President, Portfolio Strategy & Marketing in our Mission Aligned Business department!

This position can be home-based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

The Vice President, Portfolio Strategy & Marketing drives portfolio growth, commercialization, and marketing across healthcare, workforce, community, and digital learning solutions. This leader translates customer insights and business priorities into strategies that grow revenue, strengthen customer value, advance mission impact, and improve competitiveness.

Reporting to the National SVP, Sales & Marketing, this role leads to portfolio strategy, commercialization, product marketing, demand generation, customer lifecycle growth, and market intelligence. The VP aligns product development, sales, customer success, digital products, and operations.

• Develop and execute a multi-year portfolio strategy that drives revenue growth, customer value, and mission impact.

• Lead portfolio planning, product roadmaps, lifecycle management, pricing, packaging, and portfolio optimization.

• Evaluate market opportunities, customer needs, competitive dynamics, and emerging trends to inform investment decisions.

• Build business cases and growth strategies for new products, services, subscriptions, certifications, and digital solutions.

• Establish metrics to assess portfolio health, growth potential, and return on investment.

• Own go-to-market strategy and commercialization for new and existing products.

• Partner with sales leadership to develop sales enablement strategies, tools, training, and launch plans.

• Coordinate launch readiness across marketing, product, customer success, technology, and operations.

• Drive adoption, retention, engagement, and customer lifetime value.

• Lead market expansion efforts and identify new channels, segments, and growth opportunities.

• Lead integrated marketing strategy across product marketing, demand generation, customer acquisition, and retention.

• Oversee positioning, messaging, value proposition development, segmentation, branding, and customer communications.

• Develop multi-channel programs that increase awareness, adoption, and revenue.

• Optimize marketing investments through analytics, performance measurement, and continuous improvement.

• Ensure marketing efforts align with enterprise priorities and growth objectives.

• Lead voice-of-customer, competitive intelligence, and market research programs.

• Translate customer needs and market trends into actionable product, marketing, and growth strategies.

• Monitor performance, customer behavior, and industry trends to identify opportunities and risks.

• Present strategic recommendations and portfolio insights to executive leadership.

• Foster a customer-centric culture that drives innovation and continuous improvement.

• Lead and develop a high-performing team across portfolio strategy, product marketing, demand generation, and commercialization.

• Build strong…