Senior Associate Brand Manager - Scott Towels
Northern, Floyd County, Kentucky, USA
Listed on 2026-08-31
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Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Product Marketing, Brand Ambassadors & Brand Management
Senior Associate Brand Manager - Scott® Towels Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
- Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
- Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
- Actively participate in the execution of brand commercial programs.
- Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
- Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
- Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
- Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
- Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
- Engage strategic customer teams to collaboratively build growth plans.
- Identify and develop relevant consumer and/or shopper insights.
- Collaborate across categories, to identify and proactively drive efficient brand building.
- Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
- Bachelor’s Degree or higher in Marketing/Business related field.
- 3+ years previous business experience.
- Previous marketing internship or full-time experience at a Fortune 500 CPG company.
- Familiarity with brand development planning, innovation, and creative ideation processes.
- Experience developing digital marketing strategy and activation plans to deliver effective personalization.
- Strong analytical knowledge with ability to drive to solutions.
- Ability to influence and deliver compelling communication.
- Demonstrated positive energy to effectively represent brand internally and externally.
- Must be self-driven, not deadline driven.
- Experience working with cross-functional groups (e.g. finance, sales, operations, planning).
- MBA/Master’s degree or higher.
- Brand Management or Digital Marketing experience.
Led by Purpose. Driven by You.
Total BenefitsWe believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark.
For a complete overview, see
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Grade 9 - grade level and / or compensation may vary based on location/country Salary Range:…
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