Growth Marketing Manager; REMOTE

About the Company

At Benefit Hub, our commitment is to offer employee perks and voluntary benefits that give real value to employees, focusing on enhancing the quality of their daily lives. We continuously strive to add unique and exciting values to the offers available to our members, partnering with a diverse range of global brands to achieve this.

This role provides a unique opportunity to become part of one of the fastest-growing benefits technology companies in the US, with expanding influence globally. Join our mission to improve the daily life of millions by providing access to the world’s largest selection of personally relevant benefits. By contributing to our goal of becoming the most widely used benefits platform, you will be enhancing the lives of millions of people around the globe.

Benefit Hub does not currently offer H-1B Sponsorship

The Growth Marketing Manager is responsible for identifying and executing integrated growth initiatives that drive growth and revenue across all properties, elevate brand presence, expand industry reach, and strengthen organizational positioning.

This role owns qualified lead generation and measurable pipeline growth, with hands‑on management of Google Ads and other paid acquisition channels as a primary engine for that growth. This includes strengthening pipeline health, optimizing demand generation programs, and ensuring marketing's contribution to revenue is clearly measurable and continuously improving.

Other key responsibilities include creating compelling sales enablement materials that clearly articulate our unique value propositions and product capabilities; planning and executing live and virtual events; cultivating strategic partnerships and media relationships; and contributing to cross-property marketing campaigns and initiatives.

• Own and manage Google Ads campaigns end-to-end across all paid channels, with Google Ads as the primary engine: account structure, keyword strategy, bid management, budget pacing, ad copy and landing page testing, and ongoing optimization. Extend the same rigor to paid social, display, and remarketing efforts that align with organizational goals and efforts.
• Design, execute, and optimize demand generation programs to strengthen pipeline health and conversion rates across the funnel.
• Own and manage the campaign tracking architecture across all paid channels, including conversion tracking, pixel and tag implementation, and CRM and analytics integration.
• Own core paid acquisition reporting on a weekly and monthly cadence, including cost-per-lead, marketing-sourced pipeline contribution, and stage-to-stage conversion rates segmented by channel and effort to surface lead volume and average lead value by channel.
• Evaluate channel and effort ROI across paid media, partnerships, and other efforts to identify which produce the highest-value, best-converting leads; present findings and recommendations to marketing leadership on a recurring basis; and execute approved changes to channel mix, budget, and resource allocation.
• Analyze campaign and funnel performance to pinpoint underperforming segments, share findings with marketing leadership, and optimize efforts through refined targeting, bidding, and messaging accordingly.

• Develop sales enablement materials and platform enhancements (website updates, presentations, one-pagers) that clearly communicate value propositions, differentiators, and product capabilities.
• Partner cross-functionally with sales, product, and marketing leadership to close content gaps, address objection trends, and equip sales with tools that improve conversion and close rates.
• Ensure consistent messaging and positioning across all paid, sales, and marketing assets.

• Identify and manage strategic partnerships with associations and aligned outlets, including associated media placements.
• Plan and execute live and virtual events (webinars) that generate engagement and support pipeline objectives.
• Research industry trends, competitive gaps, and growth…